butter LONDON Nail Strengthener Jelly Preserve (Victoria Plum) — purple translucent polish & nourishing treatment

butter LONDON Jelly Preserve is a sheer, purple-translucent 2-in-1 polish and strengthening treatment that adds glossy colour while supporting healthier-looking, less brittle nails.

Jelly Preserve blends a playful, jelly-like Victoria Plum tint with a 10-free strengthening formula designed to nourish and visibly improve the condition of damaged nails. Rather than hiding nails under opaque color, this translucent finish layers to build glossy depth while ingredients like hydrolyzed vegetable protein, arginine, vitamin E, tea tree oil and acai work to condition and support resilience. The product is cruelty-free and formulated without a list of common nail toxins, making it a conscious choice for everyday wear or recovery after harsher polishes.

How does Jelly Preserve repair and nourish weakened nails?

The treatment combines conditioning actives and moisturising oils to help restore flexibility and reduce flaking. Regular application builds up nourishing layers that smooth surface texture and make nails less prone to splitting.

• Hydrolyzed vegetable proteins help fill and strengthen porous nail surfaces.
• Arginine supports the nail structure and resilience to bending.
• Vitamin E and acai provide antioxidant-rich moisture to reduce dryness.
• Tea tree oil soothes and helps maintain a clean nail bed environment.

What finish and colour can I expect from Victoria Plum Jelly Preserve?

Expect a translucent, jelly-like purple that reads as a glossy wash of colour rather than opaque polish. One coat gives a subtle tint and healthy sheen; layering two to three coats deepens the pigment while keeping that glassy, wet-look finish.

• One thin coat for natural, polished shine with a hint of plum.
• Two to three coats for richer, translucent purple depth.
• Topcoat compatible for extended wear and extra gloss.

How should I apply Jelly Preserve for best results?

Start with clean, dry nails to ensure adhesion and avoid trapping oils. Apply thin, even coats, allowing each layer to dry before adding another; finish with a high-shine topcoat if you want longer-lasting wear and extra protection.

• Apply a single thin coat to bare nails and let dry.
• Layer two to three coats for more concentrated colour and strength benefits.
• Seal with butter LONDON Hardwear Shine UV Topcoat to lock shine and extend wear.

What does 10-FREE mean and why does it matter?

10-FREE indicates this formula excludes ten commonly avoided nail toxins, such as formaldehyde, toluene and DBP. Choosing a 10-FREE treatment lowers exposure to those ingredients while still delivering salon-worthy colour and conditioning performance.

• Free from formaldehyde, formaldehyde resin, DBP, toluene and camphor.
• No parabens, xylene, ethyl tosylamide, gluten or TPHP in the formula.
• Made cruelty-free and designed for everyday, feel-good beauty use.

Who is this for? Jelly Preserve is ideal for anyone seeking a low-commitment colour with nail-repair benefits: people recovering from brittle or layered nails, those who prefer sheer finishes, and anyone who wants a cleaner, cruelty-free polish that doubles as a strengthening treatment. If you like building translucent colour while actively treating nails, this Victoria Plum shade offers a pretty, practical way to keep nails looking polished and more resilient over time.

Ingredients

Butyl Acetate, Ethyl Acetate, Nitrocellulose, Tosylamide/Epoxy Resin, Acetyl Tributyl Citrate, Isopropyl Alcohol, Stearalkonium Hectorite, Arginine, Lecithin, Hydrolyzed Keratin, Tocopheryl Acetate (Vitamin E), Diamond Powder, Propylene Glycol, Aqua/Water/Eau, Benzophenone-1, Styrene/Acrylates Copolymer, Cetyl Palmitate, Caprylic/Capric Triglyceride, Cyclomethicone, Polysorbate 80, Sorbitan Stearate, Dimethicone, Malic Acid, Citric Acid, Bambusa Vulgaris Extract, Polymethylsilsesquioxane, Ethyl Trimethylbenzoyl/Phenylphosphinate, Melaleuca Alternifolia Oil, Sodium Benzoate, Calcium Pantothenate, BHT, Yellow 5 (CI 19140), Red 6 (CI 15850).