Bumble and bumble. Thickening Volumizing Shampoo — 33.8 oz lightweight, color-safe for fine to medium hair

Bumble and bumble Thickening Volumizing Shampoo is a lightweight cleanser that lifts and expands fine to medium hair for immediate, soft-bodied volume without weighing strands down.

This shampoo combines gentle cleansing with a volumizing boost to remove buildup while retaining a touch of moisture for moveable, touchable fullness. Formulated with panthenol (pro‑vitamin B5) and designed to work with complementary styling products like Thickening Volume Conditioner, it targets limp or flat hair and helps hair look thicker and more substantial at the root and along the shaft. The formula is color safe and suitable for straight to wavy textures that want body without stiffness.

How quickly will I notice extra volume after using this shampoo?

Most users see visible lift and a fuller feel after the first wash because the formula clears residue that flattens hair and deposits lightweight plumping support. Volume is immediate but can build further with repeated use and by pairing the shampoo with the matching conditioner and styling products from the Thickening line.

• Instant lift at the roots after rinsing and drying.
• Progressive thickening when used consistently with the Thickening system.
• Combines cleansing and body-building in one step.

Will this shampoo dry out or strip color-treated hair?

The formula is designed to cleanse without over-stripping natural oils, offering a balance of gentle surfactants and hydrating panthenol to help preserve softness. It's labeled color safe, so it won't aggressively fade color when used as directed, though following with a color‑protecting conditioner is recommended for long-term vibrancy.

• Color safe formulation protects salon-treated hair.
• Panthenol adds lightweight moisture to prevent dryness.
• Rinses away product buildup that can dull color and flatten style.

How should I use it for best thickening results?

Apply to wet hair, massage gently into the roots and through mid-lengths to lift away oils and buildup, then rinse thoroughly. For maximum fullness, follow with Bumble and bumble Thickening Volume Conditioner and a root-lifting styler while hair is damp; finish with blow-drying for added structure and longevity.

• Use on wet hair; focus massaging at the scalp for root lift.
• Pair with Thickening Volume Conditioner for plumper strands.
• Style damp hair with root-lifters and blow-dry for lasting volume.

Is this suitable for my hair type and daily routine?

Designed for fine to medium hair and straight to wavy textures, the shampoo suits anyone seeking weightless body and movement. Because it removes buildup effectively, it can fit into daily or alternate-day washing schedules depending on your oiliness and styling needs.

• Best for fine to medium hair needing more body.
• Works well on straight and wavy textures looking for lift.
• Flexible for frequent or regular use without heavy residue.

Who is this for: This shampoo is ideal for people with fine to medium straight or wavy hair who want an immediate boost in body and thicker-looking strands without the crunch or weight of heavy volumizers. If you regularly use styling products, color your hair, or struggle with flatness at the roots, this lightweight, panthenol-enriched cleanser is formulated to refresh your hair, restore touchable volume, and integrate smoothly into a volumizing haircare routine.

Ingredients

Ingredients: Water\Aqua\Eau, Sodium Laureth Sulfate, Sodium Chloride, Lauramidopropyl Betaine, Aloe Barbadensis Leaf Juice, Panthenol, Tocopherol, Acetamide Mea, Myristamine Oxide, Magnesium Chloride, Sorbitol, Caprylyl Glycol, Polyquaternium-11, Polyquaternium-10, Citric Acid, Sodium Hydroxide, Hexylene Glycol, Fragrance (Parfum), Hexyl Cinnamal, Linalool, Hydroxycitronellal, Tetrasodium Edta, Magnesium Nitrate, Phenoxyethanol, Potassium Sorbate, Ext. Violet 2 (Ci 60730)