Botanic Hearth Purple Shampoo for Blonde, Silver & Gray Hair — 16 fl oz, Sulfate & Paraben Free, Hydrating Tone Corrector

Botanic Hearth Purple Shampoo is a 16 fl oz toning cleanser that neutralizes brassy yellow tones while moisturizing and strengthening blonde, silver, and gray hair.

Formulated for color-maintained and natural light hair, this sulfate- and paraben-free purple shampoo combines lavender oil, rosemary oil, and vitamin E to tone, hydrate, and protect strands. It works as a gentle weekly or more frequent toning step to refresh cool tones, reduce brassiness, and add shine without stripping moisture. The 16-ounce size is suited for at-home maintenance or salon touch-ups between professional color services.

How does this shampoo remove brassiness without drying hair out?

The purple pigments in the formula counteract warm yellow and orange tones, while conditioning ingredients restore softness and pliability. Unlike harsh toners, this product pairs toning agents with botanical oils and vitamin E to help retain moisture during cleansing.

• Violet pigments neutralize unwanted warm tones
• Lavender and rosemary oils nourish and protect cuticles
• Vitamin E helps maintain hair elasticity and shine
• Sulfate-free base reduces stripping and dryness

How often should I use Botanic Hearth Purple Shampoo?

Frequency depends on hair porosity, color intensity, and personal preference: many users apply it once weekly for maintenance, while those with high brassiness may use it 2–3 times weekly for short periods. Leave-in time controls intensity—short rinses for subtle toning, longer for stronger results.

• Weekly use for gentle maintenance
• 2–3 times weekly for stronger toning (short-term)
• Adjust leave-in time for desired effect
• Follow with conditioner to restore moisture

Is this product safe for color-treated hair and different shades of blonde?

Yes—this sulfate- and paraben-free formula is designed for color-treated blonde, silver, and gray hair as well as natural light tones. Its gentle cleansing base helps preserve salon color while improving tone and shine.

• Safe for color-treated and natural blonde shades
• Works on silver and gray to refresh cool tones
• Free of sulfates and parabens to protect color longevity
• Suitable for most hair textures when used as directed

What noticeable benefits will I get after using it?

Regular use reduces yellowing and brassiness, enhances shine, and leaves hair feeling smoother and more manageable. The added botanical oils support healthier-looking hair by minimizing roughness and improving overall appearance.

• Neutralized brassy and yellow tones
• Enhanced shine and softness
• Reduced breakage from dryness when paired with conditioner
• Large 16 fl oz size for extended use

Who is this for: Botanic Hearth Purple Shampoo is ideal for anyone with blonde, silver, or gray hair who wants to maintain cool tones at home without harsh ingredients. It’s also a good option for color-treated clients looking for a gentle, hydrating toning shampoo that supports softness and shine between salon visits.

Ingredients

Deionized purified water, Decyl glucoside, Cocamidopropyl betaine, Cocamidopropyl hydroxysultaine, Disodium lauryl sulfosuccinate, Sodium C14-16 olefin sulfonate, Panax ginseng root extract, Curcuma longa(Turmeric) root extract, Polygonum multiflorum root, Cocamide MIPA, Disodium laureth sulfosuccinate, Argania spinosa kernel argan oil, Coconut Oil, Polyquaternium 80, Polyquaternium 71, Biotin(Vitamin H), Nigella sativa oil, Phyllanthus emblica, Serenoa serrulata extract, Hibiscus rosa-sinensis extract, Nicotinic acid niacin, Beta sitosterol, Camelia sinensis, Tea Tree Oil, Sorbitan oleate, Peppermint Oil, Urtica dioica extract, Cedrus atiantica oil, Rosmarinus officinalis, Soy isoflavone, Zinc pyrithione, Tocopherol_vitamin E_, Phenoxyethanol, Salvia sclarea oil, Ethylhexyl glycerin, Hexylene glycol, Citrus medica limonum oil, Caprylyl, Decyclucoside crosspolymer, citric acid