Bona Fide Pomade Matte Paste 4 oz — Water-Based Matte Finish, Pliable Strong Hold, Light Grapefruit Scent

Bona Fide Pomade Matte Paste is a 4 oz water-based styling paste that delivers a pliable strong hold with a natural matte finish and a light grapefruit scent.

This paste blends natural clays, waxes, and oils to create texture, separation, and long-lasting control without shine. Designed for everyday use, the formula rinses out easily because it is water-based, and carries a fresh grapefruit fragrance that keeps hair smelling clean. The product is made in the USA and balances strong hold with flexibility so styles can be reshaped throughout the day.

How will this paste affect my hair’s look and texture?

Bona Fide Pomade Matte Paste adds definition and grit while maintaining a dry, matte appearance. It thickens fine hair and enhances separation in medium to thick hair, creating textured, lived-in styles that avoid glossy shine.

• Matte finish for natural, non-reflective style
• Natural clays provide texture and volume
• Waxes and oils give structure without stiffness
• Pliable hold lets you rework your style during the day

What level of hold and flexibility can I expect?

The paste offers a strong yet pliable hold — secure enough to keep structured looks in place but soft enough to allow restyling. It’s ideal when you want lasting control that doesn’t feel crunchy or immovable.

• Strong hold to maintain shape and control
• Pliable formula supports re-texturing and touch-ups
• Doesn’t flake when brushed or reshaped
• Suitable for both short and medium-length styles

How easy is it to apply and remove?

Being water-based makes Bona Fide Pomade Matte Paste simple to apply and quick to wash out. Warm a small amount between your palms, work through dry or slightly damp hair for instant texture, and rinse clean with water when you’re done.

• Works on dry or towel-damp hair for different finishes
• Small pea-to-quarter-sized amounts depending on hair length
• Rinses out with plain water—no heavy residues
• Light grapefruit scent leaves hair smelling fresh

What hair types and styles is this paste best for?

Matte Paste performs well across many hair textures and is especially useful for styles needing texture, separation, or volume without shine. It’s a versatile choice for messy crops, textured quiffs, bedhead looks, and refined casual styles.

• Fine hair: adds body and grip for thicker appearance
• Medium to thick hair: enhances definition and hold
• Short to medium lengths: ideal for shaping and layering
• Great for textured, matte, and undone styles

Who is this for? If you want a dependable, water-based paste that creates a natural matte look with durable yet flexible hold, Bona Fide Pomade Matte Paste is built for you. It suits anyone seeking texture and separation without shine, from professionals wanting a controlled finish to creatives preferring effortless, reworkable styles. Made in the USA with natural clays, waxes, and oils, it’s a practical everyday styling product that rinses out easily and leaves hair smelling fresh with a light grapefruit fragrance.

Ingredients

Water (Aqua), Beeswax, Butyrospermum Parkii (Shea) Butter, Bentonite, Kaolin, Glycerin, Cetearyl Alcohol, Cetearyl Olivate, Helianthus Annus (Sunflower) Seed Oil, Euphorbia Cerifera (Candelilla) Wax, Sorbitan Olivate, Diatomaceous Earth, Glyceryl Stearate SE, Fragrance (Parfum), Xanthan Gum, Phenoxyethanol, Tocopheryl Acetate, Tetrasodium Glutamate Diacetate, Caprylyl, Glycol, Ethylhexylglycerin, Silica, Lavandula oil/extract, Pogostemon, Cablin Oil, Alpha Isomethyl Ionone, Acetyl Cedrene, Benzyl Benzoate, Benzyl Salicylate, Citronellol,Citrus Aurantium Bergamia Peel Oil, Coumarin, Geraniol, Limonene, Linalool, Tetramethylacetyloctahydronaphthalenes, Vanillin