Blueprint Bryan Johnson Gentle Facial Cleanser with SFC & Hyaluronic Acid — Fragrance-Free Vegan Gel for Firm, Hydrated Skin

Blueprint Bryan Johnson Gentle Facial Cleanser is a lightweight, fragrance-free gel that removes dirt and makeup while supporting skin firmness with SFC and replenishing moisture with hyaluronic acid.

Designed as a daily first step in an age-conscious skincare routine, this gentle gel cleanser combines a novel peptide-like active (SFC) with sodium hyaluronate and an amino-acid surfactant system to cleanse without stripping. The formulation focuses on maintaining the skin’s natural barrier, lifting sunscreen and light makeup, and delivering hydration that preps skin for serums and moisturizers. It’s vegan, fragrance-free, and intended for both morning and evening use.

How does this cleanser protect skin firmness while cleansing?

The product includes SFC (Disodium Succinoyl Farnesylcysteine), an advanced active developed to help reduce visible stress-related changes and support resilience in skin texture. Used regularly, SFC helps preserve the appearance of firmness without harsh mechanical exfoliation or aggressive surfactants.

• Contains SFC to target visible signs of stress and firmness loss
• Non-abrasive gel texture avoids physical irritation
• Rinses clean to maintain skin surface function

Will it dry out my skin or strip the moisture barrier?

No — the cleanser uses an amino acid–based surfactant system that cleans effectively while minimizing disruption to the lipid and moisture barrier. Sodium hyaluronate and other humectants draw and retain moisture, leaving skin feeling soft rather than tight.

• Amino-acid surfactants lift impurities with low irritation risk
• Sodium hyaluronate provides multi-depth hydration support
• Light gel formulation rinses away without residue

How should I use it within my routine for best results?

Use the gel cleanser as the first step of your skincare routine, morning and night. Apply to damp skin, massage gently to dissolve sunscreen and impurities, then rinse; follow with Blueprint Serum and Blueprint Moisturizer to build resilience and lock in hydration.

• Apply to damp face; massage for 30–60 seconds
• Rinse with lukewarm water and pat dry
• Follow immediately with serum and moisturizer for synergistic benefits

Is this suitable for sensitive or reactive skin?

The formula is fragrance-free and uses gentle surfactants, making it a considerate choice for sensitivity-prone skin. While no cleanser is universally risk-free, the barrier-friendly approach reduces common triggers like tightness, redness, and over-drying.

• Fragrance-free to minimize irritation risk
• Barrier-conscious ingredients to reduce sensitivity flare-ups
• Vegan formulation without common harsh detergents

Who is this for: This Gentle Facial Cleanser is intended for anyone looking for a daily, non-stripping wash that supports visible firmness and hydration — ideal for those building an age-defying routine or anyone who wants effective cleansing without compromising their skin barrier. It suits normal to dry, combination, and sensitive skin types and pairs well with the Blueprint Serum and Blueprint Moisturizer for a complete resilience-focused regimen.