Benefit Gimme Brow Volumizing Fiber Gel — Cool Grey, Tinted Brow Gel with Microfibers & Tapered Brush

Benefit Gimme Brow Volumizing Fiber Gel in Cool Grey is a tinted eyebrow gel with microfibers and a tapered brush that adds natural-looking volume, definition, and hold for cool-toned brows.

Lightweight and easy to use, this gel is formulated to thicken and shape brows without feeling stiff or clumpy. Tiny fibers cling to both skin and hair to fill sparse areas while the custom tapered brush reaches fine hairs and contours the brow arch for an even finish. Cool Grey is designed for ash-toned brows, offering subtle depth and a soft, neutral tint that complements cool skin tones and color-treated hair.

How will this product change my brow routine?

Gimme Brow streamlines shaping and filling into one step: the gel deposits color and fibers while the brush grooms hairs into place. You can use it solo for a quick, polished look or layer it over pencil or powder to lock color and build texture.

• One-step color and volumizing application saves time.
• Tapered brush reaches inner and tail areas precisely.
• Buildable formula allows light-to-medium coverage without heaviness.

Will Cool Grey work with my skin tone and hair color?

Cool Grey is intended for brows that benefit from an ashy, neutral tint—ideal for people with cool undertones or those who want to neutralize warm hair shades. It softens overly warm or orange tones and blends naturally with grey or bleached hair when applied sparingly.

• Best for light to medium cool-toned brows and grey/ash hair.
• Use a light hand on darker or warm brow colors to avoid ashy buildup.
• Layer over other products to fine-tune depth and undertone.

How do I apply it for the most natural result?

Start with minimal product on the tapered brush, combing through the brow in short, upward strokes at the inner brow and backstrokes through the tail. Focus on sparse zones, letting the microfibers adhere to hairs and skin to create a hair-like texture. Allow a few seconds to set before making additional passes to avoid clumping.

• Wipe excess on the tube neck before applying for light coverage.
• Short upward strokes at the front, then follow the natural arch.
• Layer only after the first application sets to build volume gradually.

What performance can I expect for wear and removal?

The formula gives a natural hold that resists minor smudging while remaining flexible, so brows keep shape without feeling crunchy. It removes easily with your usual oil-based cleanser or makeup remover; avoid vigorous rubbing to maintain brow hair integrity.

• Flexible hold that keeps shape without stiffness.
• Resists light smudging during normal daily activities.
• Removes with oil cleanser or dedicated eye makeup remover.

Who is this for: Benefit Gimme Brow Volumizing Fiber Gel in Cool Grey suits anyone wanting quick, natural-looking brow volume with an ash-neutral tint—especially those with cool undertones, grey or light-colored brows, or anyone aiming to neutralize warm brow shades. It’s ideal for busy mornings, travel, or layered brow routines where texture and soft color are needed without heavy product buildup.

Ingredients

AQUA (WATER), MICA, GLYCERYL STEARATE, PENTYLENE GLYCOL, CELLULOSE, MAGNESIUM ALUMINUM SILICATE, PEG-100 STEARATE, PHENOXYETHANOL, POLYACRYLAMIDE, C13-14 ISOPARAFFIN, SODIUM STEARATE, CETEARYL ALCOHOL, LAURETH-7, PANTHENOL, GLYCERIN, CETEARETH-20, CALCIUM CHLORIDE, ALTHAEA OFFICINALIS ROOT EXTRACT, CITRIC ACID, POTASSIUM SORBATE, SODIUM BENZOATE. [+/- CI 77491, CI 77492, CI 77499 (IRON OXIDES), CI 77891 (TITANIUM DIOXIDE)]. 18502