BELLISSO Purple Shampoo for Blonde & Gray Hair — Sulfate-Free Hydrating Toner

BELLISSO Purple Shampoo is a salon-grade toner that neutralizes orange, straw-yellow, and brassy tones in blonde, bleached, gray, silver, and white hair while hydrating and protecting color.

Color-treated and natural light hair can shift warm between appointments; this purple shampoo uses violet pigments plus botanicals to rebalance unwanted yellowing without harsh sulfates or parabens. Developed with stylists, the formula aims to tone consistently, add shine, and support scalp comfort for both women and men who want a cleaner, more neutral-looking blonde or gray between professional services.

How quickly will this shampoo reduce brassiness?

Most users notice a visible reduction in yellow and orange tones after one or two uses, depending on hair porosity and initial brassiness. The concentrated purple pigments target warm undertones while nourishing oils prevent dryness that can exaggerate brass.

• Use 1–3 times weekly for maintenance; leave on 1–5 minutes based on desired toning.
• Stronger brass may need repeated short treatments rather than a single long application.
• Avoid overuse to prevent temporary violet tint on extremely porous or very light hair.

Will it work on gray, silver, or naturally white hair?

Yes — the formula is designed for multiple cool-toned hair types. Violet pigments counteract yellow discoloration common in gray, silver, and white hair, restoring a cleaner, more natural-looking tone without stripping moisture.

• Safe for natural grays and salon-processed silver shades.
• Botanical extracts like jojoba and argan add shine to reflective silver strands.
• Gentle surfactants and aloe vera help maintain scalp hydration for older, drier hair.

Is this gentle enough for color-treated and bleached hair?

BELLISSO is sulfate- and paraben-free and formulated with conditioning agents to reduce dryness often caused by bleaching and frequent color work. It tones without aggressive detergents, helping preserve color longevity when used as part of a regular care routine.

• Non-sulfate base minimizes color stripping and preserves salon color longer.
• Argan and jojoba oils replenish lipids to reduce brittleness in bleached hair.
• Follow with a conditioner or mask for added hydration after toning.

What extra benefits do the botanical ingredients provide?

The formula blends plant extracts to support shine, manageability, and scalp comfort while fighting brassiness. These additions turn a toning shampoo into a three-in-one treatment that tones, moisturizes, and smooths the hair surface for a polished finish.

• Aloe vera and tea tree for hydration and balanced scalp feel.
• Jojoba and argan oils to lock in moisture and boost reflective shine.
• Salon-grade emollients to reduce frizz and aid combability after rinsing.

Who is this for: BELLISSO Purple Shampoo is for anyone with blonde, bleached, silver, white, or gray hair seeking to neutralize yellow or orange tones without harsh sulfates or parabens. It suits people who prefer salon-quality toning at home, value plant-derived conditioners, and want a gentle option for regular maintenance between color appointments.

Ingredients

Water, Cocamidopropyl Betaine，Ppg-3, Caprylyl Ether，Maltitol，Propylene Glycol，Polyquaternium-43，Amino Bispropyl Dimethicone, Hydrogenated Starch Hydrolysate Hydroxypropyltrimonium Chloride，Polyquate-rnium-6，Cetrimonium Chloride，Aminoethyla-minopropyl Dimethicone，Polyquaternium-10，Hydroxypropyltrimonium Hydrolyzed Collagen Xanthan Gum，Quaternium-80，Hydrolyzed Wheat Protein Pg-propyl Silanetriol，Phenoxyethanol，Benzyl Alcohol，BHenzoic Acid, Laureth-7，Isolaureth-6，Triethanolamine，Allantoin，Glycerin，Argania Spinosa Kernel Oil，Glycine Max (Soybean) Seed Extract，Chrysanthellum Indicum Extract，Aloe Vera Extract，D&C Violet No.2 (Ci 60730)，Melaleuca Alternifolia (Tea Tree) Leaf Oil，Cocodimonium Hydroxypropyl Hydrolyzed Wheat Protein，Prunus Amygdalus Dulcis (Sweet Almond) Oil，Hydrogenated Jojoba Oil，Collagen Protein, Anthemis Nobilis Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Mct Oil, Green Tea Essence, Vitamin B5，Fragrance