Avenue Man Texture Clay for Men - 2oz Water-Based Matte Hair Clay, Strong Reworkable Hold & Frizz-Resistant

Avenue Man Texture Clay is a water-based, matte-finish styling clay that delivers strong, humidity-resistant hold while keeping hair lightweight and natural-looking.

Built for men who want textured, controlled looks without grease or stiffness, this 2oz jar combines professional-grade hold with botanical extracts to support hair strength and manageability. The non-greasy formula is easy to work through short to medium hair, rinses out cleanly, and resists frizz in everyday conditions. Developed in New York under stylist Sergei Slavnov’s direction, it blends styling performance with hair-friendly ingredients for repeatable, low-maintenance grooming.

How will this clay shape my daily hairstyle?

The clay gives a firm yet flexible hold so you can sculpt textured, matte styles that last throughout the day. It adds separation and body without making hair look weighed down or shiny, allowing for natural movement and easy restyling.

• Strong, reworkable hold suitable for textured, messy, or structured looks
• Matte finish keeps hair looking natural, not glossy
• Works on both damp and dry hair for versatile application
• Rinses out easily for quick daily use

Will it control frizz and perform in humid conditions?

The formula is humidity-resistant to help maintain shape and reduce flyaways in variable climates. While not a substitute for heavy anti-frizz treatments, it helps preserve style integrity in sweat, travel, and outdoor situations.

• Humidity-resistant ingredients help reduce frizz
• Keeps styles in place during commute, workouts, and outdoor activity
• Retains texture without creating stiffness or crunchy residue
• Suitable for repeated touch-ups during the day

What hair types and lengths benefit most from this product?

Designed primarily for short to medium men’s hair, the clay excels at creating texture and volume while providing strong control. It also performs well on slightly longer styles where separation and matte definition are desired.

• Best for short to medium cuts seeking texture and hold
• Helps add body to fine hair and structure to thicker hair
• Works on straight, wavy, and slightly curly hair types
• Not intended as a deep conditioning treatment—styling focus

What ingredients and benefits does the formula include?

The water-based clay incorporates botanical extracts and proteins to support hair strength while avoiding heavy oils and parabens. It balances styling performance with a lightweight, non-greasy experience that’s easy to wash out.

• Lemon peel, mallow flower, and soy protein to help support hair resilience
• Water-based, paraben-free formula that rinses cleanly
• Matte texture without sticky or oily residue
• Developed by a New York stylist with professional editorial experience

Who is this for? Avenue Man Texture Clay fits men who want dependable, salon-caliber styling without fuss: professionals needing long-lasting, natural-looking hold; active individuals who need humidity resistance; and anyone who prefers a matte, textured finish over shine. It’s ideal for short to medium hair lengths and for users who value a lightweight, easy-to-wash formula with added botanical support.

Ingredients

Water (Aqua), Glycerol, Ceteareth-30, Kaolin, Beeswax, Steareth-2, Ceresin, Zea Mays (Corn) Starch, Octyldodecanol, C12-15 Alkyl Benzoate, Propylene Glycol, Lanolin Alcohol, Cetearyl Alcohol, Lithium Magnesium Sodium Silicate, Silica, Silybum Marianum (Milk Thistle) Flower Extract, Arctium Majus Root (Burdock Root) Extract, Equisetum Arvense (Horsetail) Extract, Citrus Medica Limonum (Lemon) Peel Extract, Butyrospermum Parkii (Shea Butter), Cereus Grandiflorus (Cactus) Flower Extract, Helianthus Annuus (Sunflower) Seed Extract, Eucalyptus Globulus Leaf Oil, Camellia Sinensis Leaf Extract, Citrus Limon (Lemon) Fruit Extract, Lycium Barbarum Fruit Extract, Mentha Viridis (Spearmint) Leaf Oil, Cysteine, Keratin, Tocopheryl Acetate, Hexapeptide-11, Ascorbyl Palmitate, Retinyl Palmitate, Hexylene Glycol, Hydrolyzed Wheat Starch, Hydrolyzed Casein, Hydrolyzed Corn Protein, Hydrolyzed Soy Protein, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Hydrolyzed Rice Protein, AMP-ACRYLATES/Allyl Methacrylate Copolymer, PEG-45M, Silicone Quaternium-7, Trideceth-7, C11-15 Pareth-7, C12-16 Pareth-9, Cinnamidopropyltrimonium Chloride, Phospholipids, Tetrapotassium Pyrophosphate, Palmitate 60, Methyl Glucose-20, Stearic Acid, Lauramide DEA, Tetrasodium EDTA, Chlorphenesin, 2-Phenoxyethanol, Benzophenone-4, Benzophenone-3, Betaine, Butylene Glycol, Perfume. Designed in NYC, made in PRC.