Aveda Shampure Nurturing Shampoo for Fine to Medium Hair, 8.5 fl oz — Abyssinian Oil & Calming Aroma

Aveda Shampure Nurturing Shampoo is a gentle, 96% naturally derived daily shampoo that cleanses and weightlessly nourishes fine to medium hair while delivering the calming Shampure aroma.

This iconic Aveda formula combines abyssinian oil with a signature blend of 25 pure plant and flower essences—such as ylang ylang, petitgrain, and lavender—to remove buildup, add shine, and leave hair smelling softly floral. Designed without silicones, sulfates (SLS/SLES), parabens, phthalates, mineral oil, animal-derived ingredients, or synthetic fragrance, Shampure focuses on plant-forward performance and a lightweight finish. The shampoo is 96% naturally derived per ISO 16128 and comes in Aveda’s updated packaging while keeping the same formula inside.

How does this shampoo gently clean fine to medium hair?

Shampure uses milder, plant-derived cleansing agents that remove dirt and oil without stripping natural moisture. The result is cleaner hair with less frizz and improved manageability compared with harsher detergents.

• Plant-based surfactants that lift impurities without over-drying
• Abyssinian oil delivers lubricity and shine without weighing hair down
• Free from SLS, SLES, and mineral oil for a softer finish

What makes the aroma stand out and how will it affect my routine?

The Shampure aroma is a distinctive, calming bouquet of 25 pure plant and flower essences blended to create a subtle, long-lasting scent. It turns an everyday wash into a soothing sensory moment without overpowering other fragrances you might wear.

• Key notes: lavender, ylang ylang, and petitgrain for a floral-herbaceous balance
• Light, lingering scent that complements body and hair care products in the Shampure line
• Suitable for daily use—aroma is noticeable but not intrusive

How does abyssinian oil work in place of silicones?

Abyssinian oil is a natural, lightweight seed oil that coats the hair shaft to increase shine and smoothness while keeping strands airy. It mimics the slip and gloss of traditional silicones but is plant-derived and absorbs readily, leaving less residue.

• Imparts weightless shine and improved comb-through
• Helps reduce surface friction for smoother styling
• Biodegradable alternative to synthetic silicones

Are there ethical or sustainability credentials I should know about?

Aveda is a Certified B Corp, 100% vegan, and Leaping Bunny approved, reflecting commitments to ingredient transparency and animal welfare. The 96% naturally derived claim follows the ISO 16128 standard for plant and non-petroleum components.

• Vegan formulation—no animal-derived ingredients
• Third-party certification: Certified B Corp and cruelty-free
• ISO-based naturally derived percentage to quantify plant content

Who is this for? If you have fine to medium hair and want a daily shampoo that cleans effectively without heaviness, enjoys a gentle, plant-forward ingredient list, and prefers a calming botanical scent, Aveda Shampure Nurturing Shampoo is designed for you. It's ideal for people who avoid silicones and strong synthetic detergents but still want shine and easy styling. Consider pairing it with other products in the Shampure collection—like lotion, hand and body wash, or composition oil—for a coordinated scent experience.

Ingredients

Ingredients: Water Aqua Eau, Ammonium Lauryl Sulfate, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Crambe Abyssinica (abyssinian) Seed Oil, Bixa Orellana (annatto) Seed Extract, Glycerin, Peg-60 Almond Glycerides, Polysorbate 80, Polyquaternium-10, Sodium Chloride, Citric Acid, Fragrance (parfum), Linalool, Geraniol, Citronellol, Benzyl Benzoate, Limonene, Sodium Phytate, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Annatto (ci 75120) ILN45473 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.