Aveda Shampure Nurturing Shampoo for Fine to Medium Hair — 33.8 fl oz, Abyssinian Oil Shine

Aveda Shampure Nurturing Shampoo is a gentle, daily shampoo formulated for fine to medium hair that cleanses, nourishes and adds shine with abyssinian oil and the calming Shampure aroma.

Made with 96% naturally derived ingredients (ISO 16128), Aveda Shampure combines lightweight nourishment and a signature blend of 25 plant and flower essences—like lavender, ylang ylang and petit grain—so hair feels clean without heavy buildup. The formula uses abyssinian oil to mimic the smoothing and shine benefits of silicones while avoiding common additives like sulfates, parabens and synthetic fragrances. This 33.8 fl oz size is convenient for home use and ideal for those who prefer longer-lasting bottles.

How does this shampoo work for fine to medium hair?

The shampoo is formulated to remove dirt, oil and product residue without weighing hair down. Abyssinian oil provides light conditioning that detangles and enhances shine while maintaining natural movement.

• Gentle cleansing agents safe for daily use on fine to medium textures
• Abyssinian oil adds slip and gloss without heaviness
• Silicone-free finish for natural body and bounce

What will I smell and experience when using Shampure?

Shampure offers Aveda’s calming aroma composed of 25 pure plant and flower essences. The scent profile centers on lavender, ylang ylang and petit grain for a soothing, spa-like wash that lingers subtly on hair.

• 25-essence botanical blend for a balanced floral and herbal scent
• Calming fragrance suitable for everyday routines
• Light scent that doesn’t overpower styling products or perfumes

Is this shampoo safe and what ingredients are avoided?

Aveda Shampure emphasizes clean formulation: it’s 96% naturally derived and free from animal-derived ingredients, silicones, mineral oil, SLS/SLES, synthetic fragrance, parabens, phthalates and formaldehyde donors. Aveda is vegan, a Certified B Corp, and Leaping Bunny approved, reflecting broader commitments to responsible sourcing and testing.

• 96% naturally derived components per ISO 16128
• No sulfates (SLS/SLES) or parabens included
• Vegan formula and cruelty-free certification

How should I use Shampure for best results?

Use on wet hair, lather, and rinse; repeat if needed. Follow with your preferred conditioner—Aveda’s matching Shampure conditioner or a lightweight conditioner formulated for fine to medium hair—to lock in moisture and manageability.

• Apply a small amount to wet hair and scalp, work into a lather
• Rinse thoroughly and repeat if hair feels particularly oily or product-laden
• Pair with compatible conditioners or leave-in treatments for extra detangling and shine

Who is this for: Aveda Shampure Nurturing Shampoo is suited to people with fine to medium hair who want gentle daily cleansing, lightweight nourishment, and a natural botanical fragrance without silicones or harsh detergents. It’s a strong option for conscious shoppers seeking plant-forward ingredients and reputable cruelty-free certification, and for anyone who enjoys a calming, spa-like scent during their hair care routine.

Ingredients

Ingredients: Water Aqua Eau, Ammonium Lauryl Sulfate, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Crambe Abyssinica (abyssinian) Seed Oil, Bixa Orellana (annatto) Seed Extract, Glycerin, Peg-60 Almond Glycerides, Polysorbate 80, Polyquaternium-10, Sodium Chloride, Citric Acid, Fragrance (parfum), Linalool, Geraniol, Citronellol, Benzyl Benzoate, Limonene, Sodium Phytate, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Annatto (ci 75120) ILN45473 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.