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Aveda
Aveda Shampure Nurturing Shampoo & Conditioner Duo — Full Size, 96%+ Naturally Derived, Lightweight Calming Aroma
High-performance beauty made for confident daily results
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Why customers choose Auvira Beauty
Aveda Shampure Nurturing Shampoo and Conditioner Duo is a lightweight daily cleansing and conditioning set formulated for normal, fine-to-medium hair with a calming blend of 25 plant and flower essences.
This two-piece Aveda set combines a gentle shampoo and a weightless conditioner designed to refresh hair without heavy buildup. Both formulas are predominantly naturally derived (96%+ for the set, 98% for the conditioner by ISO 16128), free from silicones, SLS/SLES, synthetic fragrances, parabens and several other common additives. The signature Shampure aroma — a calming bouquet including ylang ylang, petitgrain and lavender — provides a subtle, spa-like scent suited for daily use.
How will this duo handle everyday cleansing for fine or medium hair?
The shampoo is formulated to remove dirt, light styling residue and oils while preserving natural body. It pairs with a lightweight conditioner that smooths and detangles without weighing strands down, so hair keeps movement and shine.
- Gentle surfactants cleanse without stripping moisture
- Conditioner detangles and adds slip for easier combing
- Formulated to avoid heavy silicones that can flatten fine hair
- Suitable for daily or frequent washing routines
Will the Shampure aroma be overpowering in daily use?
The scent is crafted from 25 plant and flower essences to impart a calm, layered fragrance that sits subtly on hair. It’s noticeable at first but designed to linger gently rather than dominate.
- Key notes include ylang ylang, petitgrain and lavender
- Balanced formulation for a spa-like, not cloying, fragrance
- Pairs well with other Shampure body products for a unified scent
- Light enough for office or daytime environments
What ingredients are avoided, and why might that matter to me?
Aveda excludes several controversial or synthetic agents so the formulas read as more naturally based and often better for repeat use. This can be important for people wanting fewer silicones, sulfates or synthetic fragrances in daily hair care.
- No animal-derived ingredients or parabens
- Free from silicones, mineral oil, and SLS/SLES
- No synthetic fragrance, phthalates, or formaldehyde donors
- Natural derivation percentages verified per ISO 16128
How should I use the shampoo and conditioner for best results?
Start by massaging a small amount of shampoo into wet hair, focusing on the scalp, then rinse thoroughly. Apply conditioner primarily to mid-lengths and ends, leave for a minute or two, then rinse to maintain lightness and manageability.
- Shampoo: lather at scalp, rinse; repeat if needed for styling buildup
- Conditioner: concentrate on ends to avoid weighting roots
- Adjust amounts to hair length and thickness for balanced results
- Combine with other Shampure products for a coordinated routine
Who is this for? This duo is well suited to people with normal, fine or medium hair who want a gentle, everyday system that cleanses and conditions without heaviness. It appeals to shoppers seeking higher naturally derived content, a distinct calming aroma, and formulas free of silicones and sulfates. If you prefer lightweight hydration, subtle fragrance, and ingredients verified under ISO 16128, this Aveda Shampure set is a practical daily choice.
Ingredients
Shampoo Ingredients: Water Aqua Eau, Ammonium Lauryl Sulfate, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Crambe Abyssinica (abyssinian) Seed Oil, Bixa Orellana (annatto) Seed Extract, Glycerin, Peg-60 Almond Glycerides, Polysorbate 80, Polyquaternium-10, Sodium Chloride, Citric Acid, Fragrance (parfum), Linalool, Geraniol, Citronellol, Benzyl Benzoate, Limonene, Sodium Phytate, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Annatto (ci 75120) ILN45473 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.; Conditioner Ingredients: Water Aqua Eau, Cetearyl Alcohol, Propanediol, Behentrimonium Methosulfate, Crambe Abyssinica (abyssinian) Seed Oil, Cocos Nucifera (coconut) Oil, Butyrospermum Parkii (shea Butter), Lactic Acid, Caprylyl Glycol, Stearamidopropyl Dimethylamine, Fragrance (parfum), Linalool, Geraniol, Citronellol, Benzyl Benzoate, Limonene, Phenoxyethanol, Potassium Sorbate ILN44970 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
FAQ
Q: Is the Shampure duo safe for color-treated hair?
A: Yes, it’s formulated without sulfates and silicones that commonly strip color, making it generally safe for color-treated hair.
Q: How often can I use the shampoo and conditioner?
A: They are gentle enough for daily use; adjust frequency based on your scalp oiliness and styling product buildup.
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