Aveda Rosemary Mint Purifying Shampoo, 33.8 fl oz — Clarifying Daily Cleanse, Removes Buildup & Adds Shine

This invigorating formula combines micelle technology and white vinegar with certified organic rosemary and mint to lift residue and leave hair feeling clean and revitalized. Formulated to be 97% naturally derived per ISO 16128, it’s free from silicones, SLS/SLES, parabens, phthalates, and synthetic fragrance. The result is a reset-clean feel and a bright, aromatic finish that’s ideal for frequent washers or anyone with oil-prone hair.

How does this shampoo remove buildup without over-drying?

The cleanser uses gentle micelles to attract and lift sebum, styling residue, and environmental impurities without stripping hair’s natural moisture balance. White vinegar helps smooth hair cuticles for added shine while the formula avoids harsh sulfates and heavy silicones.

• Micelle-based cleansing targets buildup while preserving moisture.
• White vinegar aids shine and helps detangle cuticle layers.
• Free from SLS, SLES and silicones, reducing drying and residue.

Will this work for my hair type and washing routine?

This shampoo is optimized for normal to oily scalps and performs best on fine to medium hair textures that need frequent washing. If you wash daily or after workouts, its clarifying action helps maintain a fresh, non-greasy feel between washes.

• Best for normal to oily scalps, especially fine-to-medium strands.
• Designed for daily or near-daily use by active lifestyles.
• Pair with a lightweight conditioner to avoid weighing hair down.

What does the scent add to the cleansing experience?

The aroma blends certified organic rosemary, peppermint, and spearmint for a crisp, botanical uplift that many users find energizing. The fragrance components are naturally sourced, contributing to the product’s sensory appeal without synthetic perfume.

• Certified organic rosemary provides an herbaceous top note.
• Peppermint and spearmint add cooling, fresh accents.
• Aroma designed to invigorate without synthetic fragrances.

Are there ethical or ingredient assurances I should know about?

Aveda formulas are 100% vegan and the brand is a Certified B Corp and Leaping Bunny approved. The shampoo is largely derived from plant and mineral sources and avoids animal-derived ingredients, formaldehyde donors, and several common synthetic additives.

• 97% naturally derived ingredients per ISO 16128 standard.
• Vegan formula; no animal-derived ingredients.
• Certified B Corp and cruelty-free (Leaping Bunny).

Who is this for: This shampoo is suited to people with normal to oily scalps, those with fine-to-medium hair textures, and anyone who needs a reliable daily clarifying cleanse—athletes, commuters, or anyone using styling products regularly. If you prefer a bright herbal scent and a formulation that prioritizes plant-derived ingredients and cruelty-free standards, Aveda Rosemary Mint Purifying Shampoo is engineered to refresh hair and senses without heavy residue.

Ingredients

Ingredients: Water Aqua Eau, Sodium Coco-sulfate, Glycerin, Babassuamidopropyl Betaine, Rosmarinus Officinalis (rosemary) Leaf Extract, Helianthus Annuus (sunflower) Seed Oil, Mentha Piperita (peppermint) Oil, Menthol, Camphor, Stearamidopropyl Dimethylamine, Sodium Gluconate, Polyquaternium-4, Vinegar Acetum Vinaigre, Sodium Chloride, Citric Acid, Cocamidopropylamine Oxide, Fragrance (parfum), Linalool, Limonene, Isoeugenol, Benzoic Acid, Phenoxyethanol, Sodium Benzoate ILN50002 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.