Aveda Pure Abundance Volumizing Shampoo for Fine Hair — 6.7 fl oz, Lightweight Lift & Removes Build-Up

Aveda Pure Abundance Volumizing Shampoo is a lightweight, 95% naturally derived cleansing formula that removes product build-up and excess oil while boosting the appearance of volume in fine hair.

Designed for fine hair types that need lift without weight, this soft-gelled shampoo transforms into a rich lather to cleanse scalp and strands. The formula combines a botanical volumizing blend including amaranth seed extract with Aveda’s signature Pure-Fume aroma—jasmine, peppermint, palmarosa and ylang-ylang—to leave hair feeling cleaner, fuller and fragrantly fresh. Use it with the companion Volumizing Conditioning Rinse for best results.

How quickly will I notice more volume?

Most people see hair that looks fuller after the first use when paired with the Volumizing Conditioning Rinse, with measurable improvement after regular use. The shampoo removes residues that lay flat on strands so hair can better hold body and movement.

• Soft gel that builds into a luxurious foam for even distribution
• Removes product build-up and excess oil to restore natural lift
• Works best when followed by the Volumizing Conditioning Rinse
• Lightweight finish avoids weighing fine hair down

What ingredients create the volumizing effect?

The volumizing performance comes from a botanical blend centered on amaranth seed extract, which is distilled to small active units that help plump the hair surface and reduce friction between strands. The base cleansing agents remove buildup so the hair shaft can sit away from the scalp and reflect more body.

• Amaranth seed extract concentrates to enhance strand thickness appearance
• Plant-derived cleansing agents remove oils and styling residue
• Formulated 95% from naturally derived ingredients
• Free from ingredients that typically weigh fine hair down

Is this shampoo safe for frequent use and sensitive scalps?

The gentle gel-to-foam formula is suitable for regular use and is intended to be mild enough for the scalp while effectively removing excess oil and build-up. If you have specific scalp conditions or sensitivities, patch testing or consulting a dermatologist is advised.

• Balanced cleansing to avoid over-stripping hair’s natural moisture
• Rinseable, mild formulation designed for frequent application
• Vegan and cruelty-free manufacturing standards
• Not formulated to treat medical scalp conditions

How should I use it to get the most lift?

Massage into thoroughly wet hair, lather, and rinse. Repeat if hair is especially oily or weighed down by product. Follow with Aveda Pure Abundance Volumizing Conditioning Rinse to lock in volume and smooth the cuticle for improved body and manageability.

• Wet hair thoroughly before applying shampoo
• Massage into scalp and lengths, then rinse; repeat if needed
• Always finish with the Volumizing Conditioning Rinse for best results
• Style as usual—blow-dry for added lift at the roots

Who this is for: Aveda Pure Abundance Volumizing Shampoo is ideal for people with fine, limp hair who want a lightweight cleansing treatment that removes buildup and excess oil while creating the appearance of more volume. It suits those who prefer plant-forward formulas and signature botanical fragrances, and who plan to pair shampoo with a volumizing conditioner for optimal lift.

Ingredients

Water Aqua Eau , Cocamidopropyl Hydroxysultaine , Ammonium Lauryl Sulfate , Disodium Laureth Sulfosuccinate , Decyl Glucoside , Amaranthus Caudatus Seed Extract , Hydrolyzed Rice Protein , Sodium Gluconate , Cocamidopropyl Pg-dimonium Chloride Phosphate , Polysorbate 20 , Citric Acid , Ammonium Sulfate , Polyquaternium-10 , Fragrance (parfum) , Jasmine Oil/extract , Cananga Odorata Oil/extract , Pelargonium Graveolens (geranium) Flower Oil , Mentha Piperita (peppermint) Oil , Pogostemon Cablin (patchouli) Oil , Limonene , Benzyl Benzoate , Geraniol , Eugenol , Linalool , Menthol , Linalyl Acetate , Citronellol , Beta-caryophyllene , Benzyl Alcohol , Pinene , Geranyl Acetate , Sodium Citrate , Phenoxyethanol , Potassium Sorbate , Sodium Benzoate , Benzoic Acid ILN54465 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.