Aveda Pure Abundance Volumizing Shampoo, 33.8 fl oz Liter — Lightweight Gel-to-Foam, Vegan

Aveda Pure Abundance Volumizing Shampoo is a lightweight, 95% naturally derived gel cleanser that removes product buildup and excess oil to visibly boost volume for fine hair.

This salon-quality shampoo combines a soft gel texture that lathers into a rich foam with a botanical volumizing complex to lift and add body to fine hair. Formulated with amaranth seed extract and Aveda’s Pure-Fume aroma, it’s designed to clarify hair without weighing strands down. The liter size (33.8 fl oz) suits frequent use at home or in professional settings, and the vegan, cruelty-free formula aligns with conscious beauty routines.

How does this shampoo create more volume without stiffening hair?

The formula uses amaranth seed extract distilled to a peptide-sized fraction that helps plump the hair shaft and reduce surface friction, allowing hair to move freely while appearing fuller. A lightweight gel-to-lather base clears residue so each strand can lift at the root rather than collapsing under buildup.

• Amaranth seed extract for shaft plumping and smoother cuticle
• Soft gel texture that rinses clean, avoiding heavy deposits
• Removes excess oil and styling product build-up that flattens fine hair
• Works with the matching Conditioning Rinse for best volume results

Will this shampoo suit sensitive scalps or frequent washers?

The gentle cleansing system is designed to lift oil and product without harsh stripping, making it suitable for those who shampoo often. It does not contain animal-derived ingredients and carries cruelty-free credentials, but if you have a clinically sensitive scalp, patch testing or consulting a dermatologist is recommended.

• Gentle gel-to-foam texture that rinses fully
• Vegan formulation and Leaping Bunny approved
• Free from animal-derived ingredients
• Repeat lathering helps when hair needs deeper cleansing

How should I use the Pure Abundance line for best results?

Massage the shampoo into wet hair, rinse, and repeat if needed; follow with Pure Abundance Volumizing Conditioning Rinse to amplify lift and manageability. Use styling products sparingly at the roots and consider blow-drying with a round brush or diffuser to enhance volume further.

• Massage into roots and lengths, then rinse thoroughly
• Repeat for heavy product buildup or oily scalps
• Follow with the volumizing Conditioning Rinse for 4x more volume vs. unwashed hair
• Pair with light styling aids to maintain movement and body

What fragrance and sensory experience does this shampoo offer?

Aveda’s Pure-Fume aroma blends jasmine, peppermint, palmarosa, ylang-ylang and other pure flower and plant essences for a layered, botanical scent. The gel texture transforms into a creamy lather that feels luxurious in the hand and on hair without leaving residue.

• Pure-Fume aroma featuring jasmine and peppermint notes
• Soft gel that produces a rich, cushiony foam
• Sensory-forward botanical scent without synthetic overpowering
• Clean-rinse formula preserves scent without heaviness

Who is this for: Aveda Pure Abundance Volumizing Shampoo is ideal for people with fine or limp hair who want lightweight lift and clearer hair shafts without harsh ingredients. It suits frequent washers, those seeking plant-forward formulations, and anyone looking for a liter-sized supply for home or salon use. If your hair tends to flatten from oil or product residue, this shampoo is formulated to refresh strands and restore visible body while keeping movement natural.

Ingredients

Water Aqua Eau , Cocamidopropyl Hydroxysultaine , Ammonium Lauryl Sulfate , Disodium Laureth Sulfosuccinate , Decyl Glucoside , Amaranthus Caudatus Seed Extract , Hydrolyzed Rice Protein , Sodium Gluconate , Cocamidopropyl Pg-dimonium Chloride Phosphate , Polysorbate 20 , Citric Acid , Ammonium Sulfate , Polyquaternium-10 , Fragrance (parfum) , Jasmine Oil/extract , Cananga Odorata Oil/extract , Pelargonium Graveolens (geranium) Flower Oil , Mentha Piperita (peppermint) Oil , Pogostemon Cablin (patchouli) Oil , Limonene , Benzyl Benzoate , Geraniol , Eugenol , Linalool , Menthol , Linalyl Acetate , Citronellol , Beta-caryophyllene , Benzyl Alcohol , Pinene , Geranyl Acetate , Sodium Citrate , Phenoxyethanol , Potassium Sorbate , Sodium Benzoate , Benzoic Acid ILN54465 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.