Aveda Nutriplenish Treatment Masque Deep Moisture 6.7 fl oz — Intense Deep Conditioning with Organic Pomegranate & Coconut Oils

Aveda Nutriplenish Treatment Masque Deep Moisture is a rich, nutrient-dense hair masque that delivers intensive hydration to dry, brittle strands for softer, shinier-looking hair.

This deep conditioning treatment blends organic pomegranate oil, organic coconut oil, and mango butter to replenish moisture and improve manageability. Designed to be used after shampooing as a weekly treatment, the formula is 96% naturally derived* and free from silicones, parabens, phthalates, and synthetic fragrances. The masque pairs conditioning performance with a warm, earthy aroma of cocoa, certified organic ginger, and cardamom for a sensorial at-home spa experience.

How does this masque restore moisture to dry hair?

The masque combines emollient-rich butters and penetrating oils to hydrate and smooth the hair shaft. Coconut oil with a lower molecular weight helps the formula penetrate cuticles while mango butter and pomegranate oil provide surface nourishment and sealing properties that reduce roughness.

• Organic coconut oil: aids penetration for internal hydration.
• Mango butter: supplies fatty acids that soften and smooth cuticles.
• Organic pomegranate oil: rich in omega-5 to replenish depleted strands.
• Intense cream texture: coats and conditions brittle areas for immediate softness.

How do I use the Aveda Nutriplenish Treatment Masque for best results?

Apply after shampooing to damp hair, working from mid-lengths to ends. Leave on for 2–5 minutes for routine conditioning, or extend the time and add a warm towel for a deeper, spa-like treatment.

• Weekly treatment: use as a regular moisture boost for dry hair.
• Short treatment: 2–5 minutes for everyday conditioning.
• Deep treatment: cover with a warm towel and leave longer for extra penetration.
• Fine to medium hair note: consider the lighter Nutriplenish Masque Light Moisture alternative if weight is a concern.

Will this masque work on color-treated or damaged hair?

The formulation focuses on restoring moisture and improving tactile softness, which can help hair feel healthier after chemical or color services. It contains no silicones or mineral oil, and is formulated without common stabilizers like parabens and phthalates, making it compatible with many color-care routines.

• Silicone-free: avoids build-up that can dull color.
• Moisture-focused: helps reduce the dry, brittle feel after processing.
• Suitable for most hair types: from dry to depleted and chemically treated strands.
• Alternate lighter formula: Nutriplenish Masque Light Moisture for fine to medium hair.

What sensory experience and ingredients can I expect?

Besides the creamy, rich texture, the masque offers a warm, earthy scent profile that blends cocoa with certified organic ginger and cardamom. Ingredients are mostly plant-derived and the product is formulated to avoid animal-derived components, synthetic fragrance, and other specified additives.

• Lush aroma: cocoa, ginger, cardamom, and plant essences.
• 96% naturally derived*: plant extracts, non-petroleum minerals, and water base.
• Vegan and cruelty-free: Aveda is Leaping Bunny approved and a Certified B Corp.
• Free from: silicones, parabens, phthalates, mineral oil, SLS/SLES, and synthetic fragrance.

Who is this for: Aveda Nutriplenish Treatment Masque Deep Moisture is aimed at people with dry, brittle, or depleted hair seeking a rich, nutrient-packed weekly treatment to boost softness and shine. Choose this masque if you want a plant-forward formula with a creamy texture and warm aromatic profile; if your hair is fine to medium and you prefer a lighter finish, consider the Nutriplenish Masque Light Moisture option instead.

*Per ISO 16128 standard, ingredients from plants, non-petroleum minerals, and water.

Ingredients

Ingredients: Water Aqua Eau, Cetearyl Alcohol, Cocos Nucifera (coconut) Oil, Butyrospermum Parkii (shea) Butter, Mangifera Indica (mango) Seed Butter, Stearamidopropyl Dimethylamine, Behentrimonium Methosulfate, Punica Granatum (pomegranate) Seed Oil, Helianthus Annuus (sunflower) Seed Oil, Tocopherol, Tricaprylyl Citrate, Heptyl Undecylenate, Squalane, Euphorbia Cerifera (candelilla) Wax Candelilla Cera Cire De Candelilla, Caprylyl Glycol, Lactic Acid, Propanediol, Cetrimonium Chloride, Benzyl Alcohol, Cetyl Hydroxyethylcellulose, Octyldodecyl Citrate Crosspolymer, Fragrance (parfum), Amyl Cinnamal, Citronellol, Citral, Hydroxycitronellal, Geraniol, Limonene, Linalool, Potassium Sorbate, Phenoxyethanol ILN49239 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.