Aveda Nutriplenish Shampoo Deep Moisture 1.7 fl oz — Hydrating for Medium-to-Thick Dry Hair, 93% Naturally Derived

This decadent, plant-forward cleanser blends organic pomegranate oil, organic coconut oil and mango butter to replenish moisture, smooth texture and refresh hair without harsh detergents or silicones. The formula is crafted to preserve softness and manageability while offering Aveda’s signature Pure-Fume aroma: cocoa layered with certified organic ginger, cardamom and other flower and plant essences. Per ISO 16128 standards, 93% of the formula comes from plant, water or mineral sources.

How does this shampoo hydrate dry, medium-to-thick hair?

Nutriplenish Deep Moisture is designed to deliver multi-level nourishment: lightweight coconut oil penetrates the hair shaft, omega-5-rich pomegranate oil helps condition the surface and mango butter provides emollient fatty acids for slip and softness. The result is hair that feels less brittle, looks more luminous and detangles with less breakage.

• Organic coconut oil: low molecular weight penetrates and moisturizes.
• Organic pomegranate oil: rich in omega-5-style lipids to nourish cuticles.
• Mango butter: adds fatty acids to smooth and soften fiber.
• Gentle surfactants: cleanse without stripping natural oils.

Will it work with color-treated or chemically processed hair?

The formula avoids silicones, mineral oil and harsh sulfates, so it’s compatible with many color and texture services when used as part of a professional routine. While it focuses on deep moisture, pairing with a color-safe conditioner or following stylist advice helps preserve vibrancy and manageability.

• Free from sulfates (SLS/SLES), silicones and parabens.
• Formulated without synthetic fragrance and harsh stripping agents.
• Best used with Nutriplenish Conditioner Deep Moisture for optimal results.
• Consult your stylist for compatibility with specific chemical treatments.

How should I use it for best results on thicker hair?

Apply to wet hair, massaging thoroughly from roots to ends to emulsify oils and lift buildup, then rinse. For medium-to-thick textures, focus an initial pass on the scalp to cleanse and a second pass on lengths and ends to maximize moisturizing benefits.

• Start with a quarter-sized amount; increase for longer or denser hair.
• Rinse and repeat if hair is especially heavy with product or oil.
• Follow with Nutriplenish Conditioner Deep Moisture for restored softness.
• Use 2–3 times weekly or as needed depending on dryness level.

What sensory experience and ingredients can I expect?

The shampoo delivers a rich, creamy lather and a warm, earthy scent profile that blends cocoa with organic ginger and cardamom notes. Ingredients are largely plant-derived, vegan, and the product is Leaping Bunny approved and B Corp certified, appealing to shoppers seeking ethically produced haircare.

• 93% naturally derived*: plant, water or mineral-based ingredients.
• Vegan formulation; no animal-derived ingredients.
• Signature Pure-Fume aroma: cocoa, ginger, cardamom and plant essences.
• Free from parabens, phthalates, petrolatum and formaldehyde donors.

Who is this for? Aveda Nutriplenish Shampoo Deep Moisture is built for people with medium to thick hair that leans dry, dull or difficult to detangle. It suits shoppers who prefer plant-forward, cruelty-free haircare and want a richer cleansing step that restores elasticity and smoothness without silicones or harsh sulfates. If your hair needs deep hydration but you still want a clean rinse and a luxurious scent, this formula is a targeted option to add into a moisturizing regimen.

Ingredients

Ingredients: Water Aqua Eau, Sodium Cocoyl Methyl Isethionate, Sodium Chloride, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Mangifera Indica (mango) Seed Butter, Stearamidopropyl Dimethylamine, Punica Granatum (pomegranate) Seed Oil, Cocos Nucifera (coconut) Oil, Cocos Nucifera (coconut) Fruit Juice, Behenyl/octyldodecyl Propanediol Citrate Crosspolymer, Avena Sativa (oat) Bran Extract, Hydrolyzed Adansonia Digitata Extract, Citrus Aurantium Dulcis (orange) Peel Extract, Helianthus Annuus (sunflower) Seed Oil, Tocopherol, Glycerin, Glycol Stearate, Octyldodecyl Citrate Crosspolymer, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Lecithin, Citric Acid, Fragrance (parfum), Amyl Cinnamal, Citronellol, Limonene, Hydroxycitronellal, Geraniol, Citral, Linalool, Sodium Phytate, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol ILN99370 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.