Aveda Men Pure-Formance Shampoo Daily Lightweight 10.1 fl oz — 96% Naturally Derived, Scalp-Balancing Cleanse

Aveda Men Pure-Formance Shampoo is a daily, lightweight cleanser formulated to refresh and balance the scalp while gently cleansing, conditioning, and moisturizing men's hair.

This 96% naturally derived* formula was created with men's hair and scalp needs in mind, offering a clean rinse without stripping moisture. Use it every day as the first step in the Aveda Men Pure-Formance routine, followed by the matching conditioner for improved manageability and a refreshed scalp feel. The shampoo combines gentle surfactants with plant-based ingredients to leave hair soft and scalp comfortable.

How will this shampoo fit into my morning routine?

Pure-Formance Shampoo is designed for daily use and rinses clean quickly, making it easy to incorporate into busy mornings. Apply to wet hair, massage into the scalp to lift dirt and product buildup, then rinse and follow with Pure-Formance Conditioner for best results.

• Daily use formula that rinses out clean
• Quick foaming action to remove oils and residue
• Pairs with Pure-Formance Conditioner for smoother styling

Will it help with scalp balance without drying my hair?

The formula aims to refresh and revive the scalp while retaining moisture in the hair. Mild, plant-derived cleansing agents clean effectively but are selected to minimize dryness, and conditioning components help maintain softness and manageability.

• Gentle surfactants suited for frequent washing
• Moisture-supporting ingredients to prevent over-drying
• Leaves hair manageable for styling products

What makes this product naturally derived and eco-conscious?

Per ISO 16128 standards, 96% of the formula comes from plants, non-petroleum minerals, and/or water. Aveda is also 100% vegan, a Certified B Corp, and cruelty-free, reflecting brand commitments to sustainable sourcing and responsible manufacturing practices.

• 96% naturally derived ingredients (ISO 16128)
• Vegan formulation and Leaping Bunny approved
• Part of Aveda’s men-specific grooming line for cohesive routines

How should I use it with styling products or thicker hair?

For hair with heavier product buildup or thicker textures, you can double-lather—apply, rinse, then repeat—to ensure a thorough cleanse. Follow with Pure-Formance Conditioner to restore softness and make styling easier; use styling pastes or gels from the Aveda Men range as needed.

• Double cleanse for heavy buildup or daily styling residues
• Always pair with the matching conditioner for best moisture
• Compatible with Aveda Men styling products for finishing control

Who is this for? Aveda Men Pure-Formance Shampoo is aimed at men who wash hair regularly and want a gentle, plant-forward daily cleanser that refreshes the scalp without stripping natural moisture. It's suited for all hair types that need routine cleansing and conditioning support, and for anyone seeking vegan, cruelty-free grooming products developed specifically for men.

*Per ISO 16128 standard: from plants, non-petroleum minerals, and/or water.

Ingredients

Ingredients: Water Aqua Eau, Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Decyl Glucoside, Babassuamidopropyl Betaine, Cetyl Alcohol, Sodium Chloride, Calophyllum Inophyllum Seed Oil, Glycyrrhiza Inflata Root Extract, Sodium Gluconate, Hydrolyzed Algin, Glycerin, Yeast Extract Faex Extrait De Levure, Dehydroxanthan Gum, Capryloyl Glycine, Polyquaternium-10, Polysorbate 20, Stearic Acid, Ursolic Acid, Sodium Lauroyl Lactylate, Fragrance (parfum), Geraniol, Linalool, Limonene, Citronellol, Sorbic Acid, Sodium Benzoate, Phenoxyethanol ILN51309 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.