Aveda Men Liquid Pomade, Medium Hold 6.7 fl oz — Lightweight, 94% Naturally Derived Shine & Flexible Control

Aveda Men Pure-Formance Liquid Pomade is a lightweight, 94% naturally derived styling liquid that delivers medium hold, natural shine, and seals in moisture without weighing hair down.

This liquid pomade from Aveda’s Men Pure-Formance line is designed to give everyday styling control with a natural finish. Its mostly plant-derived formula provides moderate hold and shine while helping tame unwanted volume and locking in moisture. Free from animal-derived ingredients, synthetic fragrance, parabens, phthalates, mineral oil and several other common additives, it’s crafted for men who want dependable styling performance with cleaner ingredients.

How will this pomade affect my hair’s hold and movement?

The formula provides a medium, flexible hold that keeps styles in place while retaining natural movement. It won’t create a stiff, crunchy finish — instead you can reshape hair throughout the day without flaking.

• Medium hold for controlled styles without rigidity
• Flexible texture lets hair move naturally
• Low residue, no sticky or stiff feel

Will this weigh hair down or make it look greasy?

No — the pomade is built as a lightweight liquid complex that adds shine and seals in moisture without heaviness. It enhances a healthy sheen rather than creating an oily appearance, and distributes evenly for a clean finish.

• Lightweight base avoids buildup and flatness
• Adds controlled shine, not grease
• Works on damp or dry hair for versatile application

How do I apply it for best results?

Application is quick: shake the bottle, emulsify a moderate amount between your palms, and work through damp or dry hair to style. Use more for stronger shaping or less for subtle texture and separation.

• Shake well before use to activate the liquid complex
• Rub between palms, then apply evenly from roots to ends
• Rework throughout the day to refresh shape and shine

Is this product formulated with clean ingredients and safe for regular use?

Yes — the pomade is 94% naturally derived per ISO 16128 and formulated free of many common synthetic additives. Aveda is vegan, Leaping Bunny certified, and a Certified B Corp, reflecting broader commitments to ingredient transparency and responsible practices.

• 94% naturally derived blend of plant, mineral, and water sources
• Formulated without mineral oil, parabens, phthalates, synthetic fragrances, SLS/SLES
• Part of a men’s line with complementary shampoo, conditioner, and styling products

Who is this for? This liquid pomade suits men seeking a daily styling product that balances control and natural movement: ideal for medium-length to short hair, anyone who wants a natural-looking shine without weight, and users who prioritize cleaner, mostly plant-based ingredients. It’s a practical choice for those who restyle during the day, prefer versatile application on damp or dry hair, and want a product that integrates with a broader Aveda Men grooming routine.

Ingredients

Ingredients: Water Aqua Eau, Glycerin, Alcohol Denat., Methyl Gluceth-10, Caprylyl Glycol, Glycyrrhiza Inflata Root Extract, Calophyllum Inophyllum Seed Oil, Hydrolyzed Algin, Guar Hydroxypropyltrimonium Chloride, Ursolic Acid, Yeast Extract Faex Extrait De Levure, Dicetyldimonium Chloride, Decyl Glucoside, Peg-40 Hydrogenated Castor Oil, Polyquaternium-4, Polyquaternium-11, Isopropyl Alcohol, Sodium Chloride, Fragrance (parfum), Limonene, Linalool, Geraniol, Citronellol, Isoeugenol, Farnesol, Eugenol, Citral, Coumarin, Benzyl Benzoate, Phenoxyethanol ILN51307 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.