Aveda Invati Ultra Exfoliating Shampoo Light for Fine-to-Medium Thinning Hair — Scalp Exfoliation & Breakage Reduction

This lightweight exfoliating shampoo is formulated for fine to medium thinning hair and normal to oily scalps. It uses wintergreen-derived salicylic acid to remove excess oil and environmental residue that can clog pores, while a babassu-based cleanser creates a gentle, frothy lather that rinses clean. The product is part of Aveda's Invati Ultra Advanced 4-step regimen and is 95% naturally derived by ISO standards, vegan, and free from many common synthetic ingredients.

How does this shampoo help with thinning hair?

The shampoo focuses on cleansing and scalp exfoliation to create a healthier foundation for hair growth. By removing oil, product build-up, and environmental debris, it helps keep follicles clearer and reduces the chance of breakage during grooming.

• Contains wintergreen-derived salicylic acid to loosen and lift residue from the scalp.
• Babassu-derived surfactant provides a gentle, non-irritating clean.
• Designed to work as Step 1 in a 4-step system that showed a 77% reduction in hair loss due to breakage in testing.

Will this shampoo suit my scalp type and hair texture?

This Light formula is targeted toward fine to medium hair textures and people with normal to oily scalps. If your hair is medium-to-thick or your scalp is dry, Aveda offers a richer exfoliating option formulated for those needs.

• Lightweight lather that won’t weigh down fine strands.
• Formulated to remove excess oil without harsh stripping.
• Pair with the Thickening Conditioner and Revitalizing Scalp Serum for best results.

How do I use the Invati Ultra Exfoliating Shampoo Light?

Use this product as the first step in the Invati Ultra Advanced routine. Gently massage onto wet scalp and hair to exfoliate and cleanse, then rinse thoroughly before applying the Thickening Conditioner and follow-up treatments.

• Wet hair thoroughly, then massage a small amount into the scalp until you feel a light, foamy lather.
• Rinse well to remove loosened residue and repeat if needed for heavier buildup.
• Follow with Invati Ultra Thickening Conditioner, Revitalizing Scalp Serum, and Fortifying Leave-In Treatment for the full regimen.

What is not in the formula and why it matters?

Aveda designed this shampoo without many common synthetic or potentially irritating ingredients to keep the formula gentle and focused on scalp health. The absence of certain additives makes it suitable for people seeking cleaner formulations.

• Formulated without silicones, SLS/SLES, parabens, phthalates, mineral oil, and synthetic fragrances.
• Does not contain animal-derived ingredients; Aveda is vegan and cruelty-free certified.
• 95% naturally derived content by ISO 16128 standards from plant and mineral sources.

Who this is for: Aveda Invati Ultra Advanced Exfoliating Shampoo Light is best for people with fine to medium hair experiencing thinning or excess scalp oil, and for anyone wanting a gentler, naturally derived cleanser as part of a targeted anti-breakage routine. If you have medium-to-thick hair or a dry scalp, consider the Rich variant instead. Use as Step 1 in the full Invati Ultra Advanced 4-step system for optimal protection against breakage during grooming.

Ingredients

Ingredients: Water Aqua Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Decyl Glucoside, Propanediol, Cocamide Mipa, Sodium Methyl Oleoyl Taurate, Lauryl Glucoside, Panax Ginseng Root Extract, Curcuma Longa (turmeric) Root Extract, Zingiber Officinale (ginger) Root Extract, Alpinia Officinarum Root Extract, Emblica Officinalis Fruit Extract, Eclipta Prostrata Extract, Glycerin, Caprylyl Glycol, Caffeine, Salicylic Acid, Acrylates Copolymer, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Babassuamidopropyl Betaine, Citric Acid, Sodium Hydroxide, Sodium Chloride, Fragrance (parfum), Linalool, Citral, Limonene, Citronellol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate ILN52738 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.