Aveda Invati Ultra Advanced Exfoliating Shampoo Rich — 33.8 fl oz for Medium-to-Thick Thinning Hair, Scalp Exfoliation & Cleansing

Aveda Invati Ultra Advanced Exfoliating Shampoo Rich is a purifying, salon-grade cleanser that gently exfoliates the scalp to help reduce hair loss from breakage when used as part of the four-step Invati Ultra system.

This nourishing shampoo is formulated for medium to thick thinning hair and normal-to-oily scalps. It uses wintergreen-derived salicylic acid to remove excess oil, product buildup, and environmental residues that can block pores, while a babassu-derived surfactant creates a creamy lather that rinses clean. Designed as Step 1 of the Invati Ultra Advanced four-step routine, it primes strands and the scalp for the Thickening Conditioner, Revitalizing Scalp Serum, and Fortifying Leave-In Treatment.

How does this shampoo help thinning hair without over-drying?

The formula balances effective exfoliation with gentle cleansing. Wintergreen-derived salicylic acid loosens oil and debris from the scalp, while babassu-derived cleansing agents remove buildup without stripping natural moisture. The result is cleaner roots and hair that rinses clean yet remains manageable.

• Targets oil and environmental residues that can clog pores
• Babassu-derived surfactant for a creamy, non-irritating lather
• Rinses without leaving heavy residues or film

What results can I expect when I use the Invati Ultra 4-step system?

Used consistently with the Invati Ultra Advanced Thickening Conditioner, Revitalizing Scalp Serum, and Fortifying Leave-In Treatment, this system was shown in testing to reduce hair loss due to breakage. The regimen focuses on strengthening strands, improving manageability, and maintaining a healthier scalp environment that supports fuller-looking hair over time.

• Reduces breakage-related hair loss when used as a complete system*
• Helps hair look thicker and more resilient with continued use
• Complementary products build on the shampoo’s exfoliation and cleansing

Is this shampoo suitable for my scalp type and hair thickness?

This Rich formula is designed specifically for medium to thick thinning hair and for scalps that range from normal to oily. If you have finer hair, Aveda offers the Exfoliating Shampoo Light version to avoid weighing down strands. The Rich version provides the extra conditioning support thicker hair needs while still delivering scalp exfoliation.

• Best for medium to thick thinning hair
• Formulated for normal to oily scalp types
• Choose the Light formula if your hair is fine

What’s in the formula and what’s left out?

Aveda emphasizes plant-derived ingredients and avoids many common synthetic additives. The shampoo is 94% naturally derived (per ISO 16128) and contains wintergreen-derived salicylic acid and babassu-derived cleansers. It’s formulated without silicones, SLS/SLES, parabens, phthalates, mineral oil, synthetic fragrance, and other specified ingredients.

• 94% naturally derived ingredients with plant- and mineral-based components
• Free from silicones, SLS/SLES, parabens, phthalates, and synthetic fragrance
• Vegan formula; Aveda is a Certified B Corp and Leaping Bunny approved

Who is this for? If you have medium to thick hair showing signs of thinning and a scalp that leans normal to oily, Aveda Invati Ultra Advanced Exfoliating Shampoo Rich primes your scalp and strengthens hair when used as the first step in the four-part Invati Ultra system. It’s a good choice for shoppers seeking a plant-forward, salon-quality exfoliating shampoo that avoids common harsh ingredients and pairs with targeted conditioners and serums for fuller-looking hair.

*Reduction in hair loss due to breakage from repeat grooming test after use of the Invati Ultra Advanced 4-Step System (shampoo, conditioner, serum, and leave-in). Results may vary.

Ingredients

Ingredients: Water Aqua Eau, Sodium Methyl Cocoyl Taurate, Babassuamidopropyl Betaine, Propanediol, Disodium Coco-glucoside Citrate, Glyceryl Oleate, Coco-glucoside, Hydrogenated Lecithin, Panax Ginseng Root Extract, Curcuma Longa (turmeric) Root Extract, Emblica Officinalis Fruit Extract, Zingiber Officinale (ginger) Root Extract, Eclipta Prostrata Extract, Alpinia Officinarum Root Extract, Caffeine, Salicylic Acid, Glycerin, Ethyl Macadamiate, Glycol Stearate, Acrylates Copolymer, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Hydroxide, Sodium Chloride, Fragrance (parfum), Linalool, Citral, Limonene, Citronellol, Tocopherol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate ILN52744 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.