Aveda Invati Ultra Advanced Exfoliating Shampoo Rich 1.7 fl oz — creamy scalp cleanser for medium-to-thick thinning hair, normal t

Aveda Invati Ultra Advanced Exfoliating Shampoo Rich is a creamy, scalp-exfoliating cleanser formulated to remove oil and buildup from medium-to-thick thinning hair and normal to oily scalps.

This first step in Aveda's four-step Invati Ultra Advanced system uses wintergreen-derived salicylic acid to gently dissolve pore-clogging residues while a babassu-derived cleansing agent creates a rich lather that rinses clean. The formula is designed to prepare hair and scalp for the complementary Thickening Conditioner, Revitalizing Scalp Serum and Fortifying Leave-In Treatment; when used together, the system has demonstrated a reduction in hair loss due to breakage in controlled tests.* It is 94–95% naturally derived by ISO standards and formulated without silicones, parabens, SLS/SLES and several other common additives.

How does this shampoo exfoliate without irritating the scalp?

The product pairs wintergreen-derived salicylic acid—an exfoliant that helps dissolve oil and environmental residue—with a gentle babassu-derived surfactant that cleans without stripping. The result is targeted removal of pore-clogging buildup while maintaining scalp comfort.

• Wintergreen-derived salicylic acid removes excess oil and surface buildup.
• Babassu-derived cleansing agent produces a creamy lather that rinses clean.
• Gentle pH-balanced formulation suited for normal to oily scalps.

Will this help my thinning, medium-to-thick hair look fuller?

Used as the first step in the Invati Ultra Advanced 4-step regimen, the Exfoliating Shampoo Rich helps create a cleaner, healthier scalp environment that supports thicker-looking strands when combined with the other products. Clinical testing of the full system reported a reduction in hair loss due to breakage.

• Cleansing preps hair to better receive conditioners and treatments.
• Pairs with Thickening Conditioner to visibly plump strands.
• Part of the four-step program shown to reduce breakage-related hair loss.*

How should I use this shampoo for best results?

Massage into wet hair and scalp, work into a rich lather and rinse thoroughly, then follow with Invati Ultra Advanced Thickening Conditioner and the rest of the regimen. Consistent use as step one of the system optimizes the intended benefits.

• Wet hair, apply a small amount to scalp and roots, then massage.
• Rinse completely before applying conditioner and scalp serum.
• Use regularly with the three follow-up Invati Ultra Advanced products for full effect.

What ingredients are intentionally excluded from the formula?

Aveda formulated this shampoo without many common synthetic additives and animal-derived ingredients. The label details a cleaner ingredient profile for consumers seeking plant-forward options.

• No silicones, mineral oil, petrolatum or paraffin.
• No SLS/SLES, parabens, phthalates, formaldehyde donors or synthetic fragrance.
• 100% vegan ingredients; Leaping Bunny approved and B Corp certified.

Who this is for: Aveda Invati Ultra Advanced Exfoliating Shampoo Rich is aimed at people with medium to thick hair experiencing thinning who have a normal to oily scalp and want a plant-forward, salon-grade cleansing step that prepares the scalp for targeted thickening treatments. If your hair is fine to medium, consider the Invati Ultra Advanced Exfoliating Shampoo Light and matching conditioner.

*Reduction in hair loss due to breakage observed in repeat grooming tests on tresses after use of the Invati Ultra Advanced 4-step system (shampoo, conditioner, serum, leave-in). "Naturally derived" percentage is per ISO 16128 Standard.

Ingredients

Ingredients: Water Aqua Eau, Sodium Methyl Cocoyl Taurate, Babassuamidopropyl Betaine, Propanediol, Disodium Coco-glucoside Citrate, Glyceryl Oleate, Coco-glucoside, Hydrogenated Lecithin, Panax Ginseng Root Extract, Curcuma Longa (turmeric) Root Extract, Emblica Officinalis Fruit Extract, Zingiber Officinale (ginger) Root Extract, Eclipta Prostrata Extract, Alpinia Officinarum Root Extract, Caffeine, Salicylic Acid, Glycerin, Ethyl Macadamiate, Glycol Stearate, Acrylates Copolymer, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Hydroxide, Sodium Chloride, Fragrance (parfum), Linalool, Citral, Limonene, Citronellol, Tocopherol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate ILN52744 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.