Aveda Color Control Rich Shampoo — 1.7 fl oz for Medium-to-Thick Color-Treated Hair, Silicone-Free Shine

Aveda Color Control Rich Shampoo is a silicone-free, plant-forward cleanser designed to gently wash medium to thick color-treated hair while helping reduce color fade and boost shine.

Keep salon color vivid longer with a shampoo that prioritizes gentle cleansing and color preservation. This Aveda formula uses predominantly naturally derived ingredients to remove dirt and styling buildup without stripping pigments. It also pairs nourishing apricot oil with technology that helps neutralize color-dulling particles and form a light protective barrier so color looks brighter, strand after strand.

How does this shampoo protect color during routine washing?

The formula contains naturally derived "magnets" that bind to and neutralize particles that can dull color, and dual-charged molecules that help form a barrier against water intrusion. Together these actions reduce the amount of pigment lost when you shampoo, helping color last through repeated washes.

• Neutralizes color-dulling debris instantly on contact
• Creates a lightweight shield that limits water penetration
• Formulated to minimize stripping while still cleansing effectively

Will this weigh down medium to thick hair or leave a buildup?

Although formulated for medium to thick textures, the shampoo is built to rinse clean and leave hair feeling airy rather than heavy. It is silicone-free and made to clear residue without coating the hair, so you get softness and shine without a weighed-down finish.

• Silicone-free formulation resists heavy buildup
• Leaves hair feeling light and natural to the touch
• Rinse-friendly texture for easy, clean removal

What nourishing ingredients help maintain hair health and gloss?

Apricot oil is included to smooth the cuticle and add luminous shine while omega-rich plant components help condition strands. The blend of botanical cleansers and lightweight oils supports a smoother surface that reflects light and enhances perceived color richness.

• Apricot oil smooths cuticle and locks in sheen
• Botanical cleansers preserve moisture balance as they clean
• Plant-derived components contribute to overall hair manageability

Is this shampoo aligned with clean-beauty and ethical standards?

Aveda positions this product within its plant-forward philosophy: most ingredients are naturally derived according to ISO 16128, and the formula avoids silicones, SLS/SLES, parabens, synthetic fragrance, and several other ingredients some consumers choose to avoid. The brand is vegan, certified B Corp, and cruelty-free.

• 98% naturally derived* formulation (per ISO 16128)
• Free from silicones, SLS/SLES, parabens, phthalates, and synthetic fragrance
• Vegan, Leaping Bunny approved, and B Corp certified

Who this is for: Aveda Color Control Rich Shampoo suits someone with medium to thick color-treated, highlighted, or chemically processed hair who wants a gentle yet effective cleanser that helps keep salon color vibrant. If you value plant-derived ingredients, lightweight nourishment, and products formulated without common synthetic additives, this shampoo complements a color-care routine—pair it with Aveda Color Control Conditioner and the matching leave-in treatment for optimized results.

Ingredients

Ingredients: Water Aqua Eau, Sodium Cocoyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Sodium Chloride, Propanediol, Cocamide Mipa, Sodium Methyl Cocoyl Taurate, Glycol Stearate, Prunus Armeniaca (apricot) Kernel Oil, Arginine, Glycine Soja (soybean) Oil, Tocopherol, Ethyl Macadamiate, Behenyl/octyldodecyl Propanediol Citrate Crosspolymer, Octyldodecyl Citrate Crosspolymer, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium Gluconate, Glyceryl Caprylate, Citric Acid, Fragrance (parfum), Limonene, Eugenol, Amyl Cinnamal, Hydroxycitronellal, Citronellol, Benzyl Acetate, Geraniol, Linalool, Sodium Phytate, Phenoxyethanol, Potassium Sorbate ILN50538 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.