Aveda Botanical Repair Strengthening Shampoo, 6.7 fl oz — Bond‑Building, Silicone‑Free for Damaged & Color‑Treated Hair

Aveda Botanical Repair Strengthening Shampoo is a silicone-free, bond-building shampoo that gently cleanses while helping strengthen and repair damaged hair using 94% naturally derived ingredients.

This shampoo is the cleansing first step in Aveda’s Botanical Repair system, formulated to remove excess sebum, product residue and environmental pollutants while supporting hair structure. With a plant-forward ingredient profile and Aveda’s Pure-Fume aroma—certified organic ylang-ylang, rose and marjoram—this 6.7 fl oz formula is safe for color-treated and chemically processed hair and designed for all hair types and textures.

How does this shampoo help repair and strengthen hair?

The formula works to support hair resilience by targeting weak points along the strand and helping rebuild internal bonds. It cleanses away elements that can aggravate damage and prepares hair for the follow-up strengthening conditioner for more noticeable results. Ingredients are chosen to be plant-derived where possible and to avoid common harsh additives.

• Bond-building actives that help improve strand strength when used as a system
• Removes excess sebum, product build-up and pollution to reduce stress on hair
• Silicone-free formulation to avoid heavy residue
• Safe for color-treated and chemically processed hair

Will it feel cleansing without stripping natural moisture?

Yes — this shampoo is formulated to deliver a luxurious lather that clears build-up while being gentle on the hair and scalp. It aims to preserve moisture balance so hair does not feel brittle after washing, leaving strands prepped for conditioning and styling. The gentle surfactants chosen maintain a clean feel without aggressive drying.

• Gently removes oils and residues without harsh SLS/SLES surfactants
• Leaves hair supple and ready for restorative treatments
• Designed to reduce additional mechanical or chemical stress from residue

Is this product suitable for my hair type and color-treated hair?

Botanical Repair Strengthening Shampoo is formulated for all hair types and textures, including color-treated and chemically processed hair. Because it’s free from silicones and many common harsh ingredients, it’s compatible with ongoing color and chemical services while helping improve the appearance of damage over time. It pairs best with the Aveda Botanical Repair Strengthening Conditioner for a complete care routine.

• Works on straight, wavy, curly and coily hair
• Safe for color-treated and chemically processed hair
• Recommended as the first step in the Botanical Repair regimen

What’s in the scent and what ingredients are avoided?

The shampoo carries Aveda’s Pure-Fume aroma: a blend of certified organic ylang-ylang, rose and marjoram with other pure flower and plant essences for a refined botanical scent. The formulation is intentionally free from animal-derived ingredients, silicones, gluten, mineral oil, SLS/SLES, synthetic fragrance, parabens, phthalates, petrolatum, paraffin and formaldehyde donors.

• Pure-Fume aroma with organic ylang-ylang, rose and marjoram
• 94% naturally derived ingredients per ISO 16128 standard
• Formulated without many common harsh or synthetic additives

Who is this for: Aveda Botanical Repair Strengthening Shampoo suits anyone seeking a plant-forward, professional-strength cleansing step that supports hair repair—particularly those with damaged, chemically processed or color-treated hair. It’s a good choice for people who prefer silicone-free, cruelty-free formulations and want a fragrant, salon-grade shampoo that works as part of a restorative haircare system.

Ingredients

Ingredients: Water Aqua Eau, Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Sodium Lauryl Sulfoacetate, Propanediol, Babassuamidopropyl Betaine, Sodium Chloride, Sodium Hydroxypropylsulfonate Laurylglucoside Crosspolymer, Persea Gratissima (avocado) Oil, Plukenetia Volubilis (sacha Inchi) Seed Oil, Camellia Oleifera Seed Oil, Octyldodecyl Citrate Crosspolymer, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Acrylates Copolymer, Glycol Distearate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Glycol Stearate, Fragrance (parfum), Linalool, Eugenol, Geraniol, Benzyl Salicylate, Citronellol, Hydroxycitronellal, Citral, Benzyl Benzoate, Limonene, Sodium Hydroxide, Tartaric Acid, Citric Acid, Sodium Phytate, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol ILN51012 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.