Aveda Botanical Repair Intensive Strengthening Masque Rich — Bond-Building Deep Conditioner for Medium to Thick Hair, 6.7 fl oz

Aveda Botanical Repair Intensive Strengthening Masque Rich is a plant-powered, bond-building deep conditioner that instantly strengthens and smooths medium to thick hair. This concentrated treatment from Aveda targets multiple layers of the hair fiber using plant-derived technologies and a richer lipid profile to deliver immediate detangling, softness, and improved shine. Formulated to repair from the outer F-layer into the cortex, the masque is 94% naturally derived* and swaps heavy synthetic additives for botanical butters and plant lipids, plus a signature Pure-Fume aroma of organic floral essences.

How quickly will I see improvement after one application?

Most users notice smoother, more manageable hair after a single use because the formula provides instant slip and visible surface repair. Over repeated treatments, the bond-building technology helps reduce the appearance of damage and improves texture.

• Visible softening and added shine after one treatment
• Instant detangling to reduce breakage during combing
• Progressive improvement with regular weekly use

What makes the 'Rich' formula different from the light version?

The Rich formula contains twice the plant lipids plus additional butters compared with the light masque, creating denser conditioning suitable for thicker or more textured hair. It’s formulated to provide heavier nourishment without weighing down medium to thick strands.

• 2X plant lipids for deeper replenishment
• Added botanical butters for luxurious slip and softness
• Recommended for medium to thick hair; try the Light version for finer hair

How do I use this masque for best results?

Apply after shampooing to clean, damp hair, smoothing the product evenly from mid-length to ends. Leave on for 2–5 minutes, then rinse thoroughly; for more intensive care, follow stylist guidance or occasional longer treatments.

• Use on towel-dried hair after shampooing
• Distribute evenly through mid-lengths and ends for targeted repair
• Rinse after 2–5 minutes; increase frequency as needed for damaged hair

Is this masque free from unwanted ingredients?

Yes—Aveda’s formula avoids common synthetic additives, relying on plant-derived ingredients and certified organic essences in the Pure-Fume scent. It's also vegan and cruelty-free, aligning with conscious beauty standards.

• Formulated without silicones, parabens, phthalates, synthetic fragrances, and mineral oil
• Vegan, Leaping Bunny approved, and from a Certified B Corp brand
• Contains 94% naturally derived ingredients per ISO 16128

Who is this for? This masque is designed for people with medium to thick hair textures who want a richer, plant-forward repair treatment to restore softness, decrease tangles, and enhance shine. If your hair is fine or easily weighed down, consider Aveda’s Botanical Repair Intensive Strengthening Masque Light; if your strands are porous, chemically treated, or frequently styled with heat, the Rich formula offers deeper nourishment and bond support without relying on heavy synthetics.

Ingredients

Ingredients: Water Aqua Eau, Cetearyl Alcohol, Stearamidopropyl Dimethylamine, Behentrimonium Methosulfate, Dicetyldimonium Chloride, Persea Gratissima (avocado) Oil, Plukenetia Volubilis (sacha Inchi) Seed Oil, Camellia Oleifera Seed Oil, Butyrospermum Parkii (shea) Butter, Cocos Nucifera (coconut) Oil, Helianthus Annuus (sunflower) Seed Oil, Euphorbia Cerifera (candelilla) Wax Candelilla Cera Cire De Candelilla, Behenyl/octyldodecyl Propanediol Citrate Crosspolymer, Octyldodecyl Citrate Crosspolymer, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Tocopherol, Propanediol, Lactic Acid, Tricaprylyl Citrate, Heptyl Undecylenate, Cetyl Hydroxyethylcellulose, Squalane, Isopropyl Alcohol, Cetrimonium Chloride, Fragrance (parfum), Amyl Cinnamal, Citral, Geraniol, Citronellol, Benzyl Salicylate, Benzyl Benzoate, Linalool, Hydroxycitronellal, Limonene, Benzyl Alcohol, Tartaric Acid, Sodium Benzoate, Caprylyl Glycol, Potassium Sorbate, Phenoxyethanol ILN48590 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

FAQ

Q: Can I use this masque on color-treated hair?

A: Yes. The formula is designed to repair and condition chemically treated hair without common harsh additives, helping improve appearance and manageability.

Q: How often should I use the Intensive Strengthening Masque Rich?

A: Use once a week or more for very damaged or thick hair; adjust frequency based on texture and styling routine.