Aveda Botanical Repair Intensive Strengthening Masque Rich — Bond-Building Deep Conditioner for Medium to Thick Hair, 0.85 fl oz

Aveda Botanical Repair Intensive Strengthening Masque Rich is a concentrated bond-building deep conditioner that instantly strengthens, detangles, and adds shine to medium-to-thick damaged hair.

This rich treatment blends plant-derived technologies and nourishing butters to rebuild hair fiber from surface layers down to the cortex. Formulated with 94% naturally derived ingredients, the masque delivers visible softness and smoother texture after a single application while providing luxurious slip that eases combing and minimizes breakage.

How does this masque repair damaged hair?

The formula targets multiple structural layers of the hair shaft using plant-powered repair agents that help re-link weakened bonds. It replenishes lipids and minerals lost through heat, chemical services, or environmental stress, improving resilience and surface condition.

• Plant-derived technologies reach the F-layer, cuticle, and cortex to support internal repair.
• Added butters and 2X plant lipids restore moisture and pliability.
• Creates slip to reduce detangling friction and prevent further breakage.

How do I use the masque for best results?

Apply after shampooing to clean, damp hair, smoothing the product through from roots to ends. Leave it on briefly to allow the active botanicals to penetrate, then rinse thoroughly to reveal softer, more manageable hair.

• Smooth through damp hair—focus on mid-lengths and ends where damage is greatest.
• Leave on for 2–5 minutes for an intensive boost; extend time for very damaged sections.
• Rinse well and style as usual; use weekly or as needed between salon services.

Is this masque suitable for my hair type and concerns?

The Rich version is formulated expressly for medium to thick hair textures or heavily damaged strands that need intense nourishment. If your hair is fine or easily weighed down, consider the lighter formulation instead to avoid flattening the style.

• Best for medium, thick, coarse, and chemically treated hair.
• Not recommended for very fine hair—choose the Light masque for those textures.
• Great for hair showing dryness, breakage, dullness, or rough texture.

What ingredients and formulation standards should I expect?

The masque emphasizes naturally derived components and excludes many common additives to align with conscious beauty preferences. It contains a Pure-Fume aroma made from certified organic florals and plant essences rather than synthetic fragrance ingredients.

• 94% naturally derived—plant, mineral, and water-based ingredients.
• Free from silicones, parabens, phthalates, SLS/SLES, mineral oil, and synthetic fragrance.
• Vegan, cruelty-free, and formulated without animal-derived ingredients.

Who is this for: Aveda Botanical Repair Intensive Strengthening Masque Rich is aimed at people with medium to thick hair who want a high-performance reparative treatment that improves manageability, reduces breakage, and restores shine. It's ideal for those who regularly use heat tools, color/tone their hair, or need a targeted weekly treatment to revive weakened strands without synthetic fragrance or heavy petroleum-derived additives.

Ingredients

Ingredients: Water Aqua Eau, Cetearyl Alcohol, Stearamidopropyl Dimethylamine, Behentrimonium Methosulfate, Dicetyldimonium Chloride, Persea Gratissima (avocado) Oil, Plukenetia Volubilis (sacha Inchi) Seed Oil, Camellia Oleifera Seed Oil, Butyrospermum Parkii (shea) Butter, Cocos Nucifera (coconut) Oil, Helianthus Annuus (sunflower) Seed Oil, Euphorbia Cerifera (candelilla) Wax Candelilla Cera Cire De Candelilla, Behenyl/octyldodecyl Propanediol Citrate Crosspolymer, Octyldodecyl Citrate Crosspolymer, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Tocopherol, Propanediol, Lactic Acid, Tricaprylyl Citrate, Heptyl Undecylenate, Cetyl Hydroxyethylcellulose, Squalane, Isopropyl Alcohol, Cetrimonium Chloride, Fragrance (parfum), Amyl Cinnamal, Citral, Geraniol, Citronellol, Benzyl Salicylate, Benzyl Benzoate, Linalool, Hydroxycitronellal, Limonene, Benzyl Alcohol, Tartaric Acid, Sodium Benzoate, Caprylyl Glycol, Potassium Sorbate, Phenoxyethanol ILN48590 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.