Aveda Botanical Kinetics Purifying Gel Cleanser for Normal to Oily Skin — Lavender & Vitamin E, 5 fl oz, 97% Naturally Derived

Aveda Botanical Kinetics Purifying Gel Cleanser is a gentle foaming gel that removes excess oil and surface impurities while supporting balanced, healthier-looking skin.

This lightweight gel cleanser is formulated for normal to oily skin types and blends plant-derived surfactants with lavender and vitamin E to cleanse without over-drying. It creates a soft foam that dissolves dirt, light makeup and sebum, then rinses clean. The formula is 97% naturally derived* and avoids common synthetic additives, making it a good fit for those who prefer botanical-forward skin care.

How does this cleanser remove oil without stripping the skin?

The gel uses coconut- and babassu-derived surfactants that lift oils and debris into a mild foam that rinses away easily. Because the ingredients are chosen for gentle action, the skin’s natural moisture barrier is less likely to feel tight after washing.

• Plant-based surfactants dissolve sebum and light makeup.
• Foaming texture ensures thorough but gentle removal.
• Vitamin E helps maintain skin comfort during cleansing.

When should I use it in my daily routine?

Use this gel in the morning and evening as the cleansing step before any serums, treatments or moisturizers. It prepares the skin for subsequent products by ensuring a clean surface for active ingredients to work on.

• AM: removes overnight oil and refreshes skin for makeup or SPF.
• PM: clears environmental grime and oil accumulated during the day.
• Works well as the first step in multi-step Botanical Kinetics routines.

Is it suitable for sensitive or combination skin?

While formulated for normal to oily skin, its gentle surfactant base and plant extracts make it tolerable for many people with combination or mildly sensitive skin. If you have highly reactive skin, patch testing is recommended first.

• Balances oily zones without overly drying drier areas.
• Free from common irritants like SLS/SLES, parabens and synthetic fragrances.
• Contains soothing lavender and antioxidant vitamin E for comfort.

How do I apply it for best results?

Dispense a small amount into damp hands, work into a light lather, then massage over face and throat. Rinse thoroughly with warm water and gently pat the skin dry before continuing with toners or moisturizers.

• Use a pea-sized amount; a little product goes a long way.
• Apply to wet skin for easier spread and foam development.
• Follow with your preferred Botanical Kinetics treatment and moisturizer.

Who is this for: Aveda Botanical Kinetics Purifying Gel Cleanser is designed for people with normal to oily or combination skin who want a plant-forward, lightly foaming cleanser that removes oil and surface debris without heavy ingredients. It also appeals to shoppers seeking vegan, cruelty-free options and those avoiding mineral oil, silicones, SLS/SLES, synthetic fragrance, parabens and related additives. Select this cleanser if you prefer a botanical approach that integrates smoothly into multi-step skincare routines.

Ingredients

Ingredients: Water Aqua Eau, Sodium Methyl Cocoyl Taurate, Glycerin, Babassuamidopropyl Betaine, Sodium Chloride, Caffeine, Helianthus Annuus (sunflower) Seed Oil, Tocopherol, Guar Hydroxypropyltrimonium Chloride, Xanthan Gum, Citric Acid, Fragrance (parfum), Geraniol, Linalool, Citronellol, Eugenol, Limonene, Sodium Phytate, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol ILN42887 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.