Aveda Blue Malva Purple Shampoo for Blonde & Gray Hair — 33.8 fl oz Liter, Neutralizes Brassiness, 95% Naturally Derived

Aveda Blue Malva Shampoo is a 95% naturally derived purple shampoo that reduces brassy yellow and orange tones and restores a cooler, silvery brightness to blonde and gray hair.

Designed for gray, silver, highlighted and lightened hair, this salon-grade shampoo uses blue malva and coneflower to subtly counteract warm undertones while infusing hair with moisture and shine. The formula is free from SLS/SLES, parabens, phthalates, synthetic fragrances and several other common additives, and it carries a Pure-Fume aroma built from certified organic ylang ylang, lemon, eucalyptus and other plant essences. Packaged in a generous 33.8 fl oz (liter) size, it’s intended for regular at-home use to maintain cooler tones between salon visits.

How does Blue Malva Shampoo neutralize brassiness?

The shampoo deposits cool blue-violet pigments that counteract yellow and orange reflections on lightened or naturally gray hair. Over a few washes those pigments reduce visible warmth and enhance a silvery, ashy appearance without using harsh bleaching agents.

• Blue-violet pigments target yellow/orange tones for neutralization.
• Gentle cleansing avoids stripping color or natural oils.
• Regular use builds cooler tone while maintaining hair health.
• Formulated with plant-derived conditioning agents to add moisture.

When and how often should I use this purple shampoo?

Frequency depends on your starting tone and desired coolness: once weekly for maintenance, two to three times weekly for stronger correction. Apply to wet hair, lather, leave in 1–3 minutes for mild toning or longer for stronger effect, then rinse; adjust time based on results and hair porosity.

• Light maintenance: 1 time per week for subtle toning.
• Stronger correction: 2–3 times per week with longer processing.
• Always follow with a conditioner to restore moisture and softness.
• Perform a strand test if you’re trying a longer leave-in time.

What ingredients and sensory features set this Aveda formula apart?

The formula is 95% naturally derived per ISO 16128 and highlights blue malva and coneflower as tone-correcting botanicals. It avoids animal-derived ingredients, mineral oil, sulfates (SLS/SLES), synthetic fragrance, parabens, phthalates, petrolatum and formaldehyde donors, and it offers the brand’s Pure-Fume scent composed of certified organic aromatic botanicals.

• Key botanicals: blue malva and coneflower for color-neutralizing action.
• 95% naturally derived ingredients for a plant-forward profile.
• Pure-Fume aroma from organic ylang ylang, lemon, eucalyptus and more.
• Free from common harsh additives and synthetic fragrance.

Will this shampoo affect my hair’s moisture, texture, or color intensity?

Blue Malva is formulated to add brightness without over-drying; it contains plant-based conditioning elements that help maintain moisture and manageability. It can also subtly enhance the appearance of color by reducing unwanted warmth, but it won’t deposit permanent color — results are cumulative and reversible with regular washing.

• Helps preserve moisture with plant-derived conditioning ingredients.
• Reduces warm tones while maintaining natural texture and shine.
• Temporary pigment deposit—effects fade with subsequent washes.
• Pair with a hydrating conditioner for best softness and manageability.

Who this is for: Aveda Blue Malva Shampoo is for people with gray, silver, highlighted or bleached blonde hair who want to neutralize yellow/orange tones at home without harsh chemicals. It suits clients seeking a plant-forward, salon-quality maintenance shampoo with a botanical fragrance profile and a larger liter size for frequent use or multi-person households. If you prefer fragrance-free or absolutely sulfate-free formulas, consider your sensitivities first and perform a patch or strand test before regular use.

Ingredients

Ingredients: Aqueous (water Aqua Eau) Extracts Extraits Aqueux:malva Sylvestris (mallow) Leaf Powder, Prunus Amygdalus Dulcis (sweet Almond) Bark Powder, Centaurea Cyanus Flower Extract, Aloe Barbadensis Leaf Juice, Ammonium Lauryl Sulfate, Disodium Laureth Sulfosuccinate, Lauramidopropyl Betaine, Wheat Amino Acids, Panthenol, Tocopherol, Babassuamidopropyl Betaine, Peg-6 Cocamide, Dimethicone Peg-7 Cocoate, Cocamidopropyl Pg-dimonium Chloride Phosphate, Polyquaternium-10, Isostearamidopropyl Morpholine Lactate, Glycerin, Fragrance (parfum), Geraniol, Linalool, Limonene, Glycine Soja (soybean) Oil, Sodium Chloride, Polysorbate 80, Maltodextrin, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Annatto (ci 75120), Ext. Violet 2 (ci 60730) ILN41488 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.