Aveda Be Curly Advanced Shampoo for Curly, Coily & Wavy Hair — 8.5 fl oz, Sulfate- and Silicone-Free

Aveda Be Curly Advanced Shampoo is a creamy, sulfate- and silicone-free cleanser that removes buildup while adding moisture and definition to curls, coils, and waves.

This shampoo was formulated by texture specialists to support natural curl patterns without stripping hair. Its 94% naturally derived formula blends a plant-derived peptide and kokum seed butter to help detangle, nourish, and improve curl resilience. The citrus Pure-Fume aroma of lemon, bergamot, and orange adds a refreshing scent to every wash. Use it as the first step in a curl-focused routine, pairing with Be Curly Advanced Conditioner for best frizz control and definition.

How does this shampoo clean without drying out my curls?

Aveda Be Curly Advanced uses a creamy, sulfate-free base designed to lift oils and product residue while preserving essential moisture. Instead of harsh surfactants that can strip hair, it relies on milder cleansers and conditioning agents to maintain softness and slip during shampooing.

• Mild cleansing agents remove build-up without aggressive stripping.
• Kokum seed butter adds slip for easier detangling and less breakage.
• Peptide from plant proteins helps reinforce strand strength during cleansing.
• Free from SLS/SLES, silicones, mineral oil, and synthetic fragrance.

Will this product help reduce frizz and define my curl pattern?

Used with the matching Be Curly Advanced Conditioner, the shampoo helps form a protective layer around each curl to defend against humidity-related frizz. After rinsing and conditioning, curls generally look more formed and smoother, with improved manageability throughout the day.

• Creates a defensive shield against humidity when paired with the conditioner.
• Instant reduction in flyaways and surface frizz after use.
• Improved curl clumping for clearer pattern definition.

What key ingredients are in the formula and what do they do?

The formula emphasizes naturally derived components that provide conditioning, scent, and structural support. Kokum seed butter offers nourishment and slip, while a targeted peptide derived from plant proteins helps support fiber strength. The Pure-Fume scent comes from certified organic citrus and plant essences, avoiding synthetic fragrances.

• Kokum seed butter: deep conditioning and detangling slip.
• Plant-derived peptide: helps replenish and strengthen strands.
• 94% naturally derived: per ISO 16128 standard from plants, minerals, and water.
• Certified organic lemon, bergamot, and orange for a natural citrus aroma.

How should I use this shampoo for the best results?

Apply Aveda Be Curly Advanced Shampoo to wet hair and massage into the scalp to lift residue and distribute moisture. Rinse thoroughly and follow with Be Curly Advanced Conditioner to lock in hydration and enhance curl control. For targeted care, consider alternating with deep conditioners or curl masks as needed.

• Massage into wet hair and scalp to cleanse and detangle gently.
• Rinse completely before applying Be Curly Advanced Conditioner.
• Use regularly as part of a curl-specific routine for consistent results.

Who is this for: Aveda Be Curly Advanced Shampoo suits people with naturally curly, coily, or wavy hair who want a gentle yet effective cleanser that emphasizes moisture, definition, and frizz management. It’s a good match for those avoiding sulfates, silicones, and synthetic fragrance, and for anyone seeking plant-forward ingredients and a refreshing citrus scent. Ideal for users who pair cleansing with conditioner-based protection to maintain curl shape and softness between wash days.

Ingredients

Ingredients: Water Aqua Eau, Sodium Cocoyl Methyl Isethionate, Sodium Chloride, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (kokum) Seed Butter, Helianthus Annuus (sunflower) Seed Oil, Glycerin, Glycol Stearate, Ethyl Macadamiate, Behenyl/octyldodecyl Propanediol Citrate Crosspolymer, Tocopherol, Stearamidopropyl Dimethylamine, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Fragrance (parfum), Linalool, Citral, Limonene, Citronellol, Eugenol, Geraniol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate ILN52341 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.