Aveda Be Curly Advanced Intensive Curl Perfecting Masque 6.7 fl oz — Deep Conditioning for Curly Hair, Frizz Control, Silicone-Fre

Aveda Be Curly Advanced Intensive Curl Perfecting Masque is a silicone-free deep conditioning treatment designed to smooth, define, and add shine to curly, coily, and wavy hair.

This intensive masque delivers concentrated moisture and detangling slip while protecting texture from humidity-induced frizz. Formulated with plant-derived ingredients (97% naturally derived*), kokum seed butter and a plant-protein peptide help restore softness and manageability without silicones, sulfates, or synthetic fragrance. The lightweight citrus Pure-Fume aroma blends certified organic lemon, bergamot and orange for a fresh scent experience.

How does this masque improve curl definition and fight frizz?

The formula increases smoothness and helps curls clump and define without weighing strands down. It replenishes lipids and conditions the hair surface so curls reflect more light and resist humidity-related frizz.

• Deep-conditioning agents smooth cuticle scales to reduce frizz and enhance curl shape.
• Kokum seed butter adds slip for easier detangling and less breakage during styling.
• Plant-derived peptide supports elasticity for stronger curl pattern definition.

When and how should I use this product in my routine?

Use the masque after cleansing on damp, towel-dried hair as a weekly or as-needed intensive treatment. Leave it in briefly for a quick boost or extend time for deeper conditioning, then rinse thoroughly.

• Smooth through freshly shampooed, damp hair from mid-lengths to ends.
• Leave on 2–5 minutes for standard conditioning; extend up to 10 minutes for extra treatment.
• Rinse completely, then style with your regular curl products for best results.

Is this safe for chemically treated or color-treated curls?

The silicone-free, sulfate-free formula is formulated to be gentle on textured and color-treated hair, focusing on conditioning without harsh surfactants or heavy silicones. It helps preserve moisture and can reduce mechanical damage during detangling, which benefits processed hair.

• Free from sulfates, parabens, and silicones that can strip or weigh down treated hair.
• Conditions and detangles to minimize breakage on chemically altered curls.
• Compatible with most color and texture services when used as directed.

What results can I expect and how quickly will I see them?

Many users notice smoother, more defined curls and increased shine after the first use, with progressive improvement in manageability when incorporated into a regular care routine. Results depend on hair porosity, texture, and frequency of use.

• Immediate: enhanced slip for easier detangling and softer hand-feel.
• Short term: reduced frizz and more defined curl clumps after styling.
• With regular use: improved manageability and visual shine compared with unconditioned hair.

Who is this for: Aveda Be Curly Advanced Intensive Curl Perfecting Masque is made for people with curly, coily, or wavy hair who want a silicone-free, deeply conditioning treatment that improves smoothness, definition, and shine. It suits those who prefer plant-forward formulations, avoid common synthetic additives, and need targeted moisture and detangling for textured strands. Ideal for anyone seeking an intensive weekly masque or occasional rescue treatment to combat humidity, reduce breakage during styling, and refresh curl structure.

*Per ISO 16128 standard, from plants, non-petroleum minerals, and/or water. Product formulated without animal-derived ingredients, silicones, gluten, mineral oil, SLS/SLES, synthetic fragrance, parabens, phthalates, petrolatum, paraffin, and formaldehyde donors. Ex-vivo testing on tresses referenced by brand for comparative smoothing and shine.

Ingredients

Ingredients: Water Aqua Eau, Cetearyl Alcohol, Glycerin, Cocos Nucifera (coconut) Oil, Butyrospermum Parkii (shea) Butter, Helianthus Annuus (sunflower) Seed Oil, Pyrus Malus (apple) Fruit Extract, Behentrimonium Methosulfate, Stearamidopropyl Dimethylamine, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (kokum) Seed Butter, Adansonia Digitata Seed Oil, Squalane, Cetyl Esters, Ethylhexyl Olivate, Lactic Acid, Caprylyl Glycol, Distearyldimonium Chloride, Cetrimonium Chloride, Guar Hydroxypropyltrimonium Chloride, Tocopherol, Cetyl Hydroxyethylcellulose, Fragrance (parfum), Linalool, Citral, Limonene, Citronellol, Geraniol, Eugenol, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate ILN52131 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.