Aveda Be Curly Advanced Curl Perfecting Primer — 6.7 fl oz, detangles & reduces frizz

This primer is designed to be the link between your wash day and styling routine: a protective, nourishing mist that prepares fragile curl patterns for styling products and tools. Formulated without silicones and with a peptide from plant proteins plus kokum seed butter, it aims to strengthen strands, improve slip for easier detangling, and shield curls from drying sun exposure. The scent blends certified organic citrus and other pure plant essences in Aveda’s Pure-Fume aroma.

How does this primer make detangling easier?

The formula increases slip so combs and fingers glide through damp hair with less pulling, which helps reduce breakage during styling. Lightweight conditioning agents and kokum seed butter smooth the cuticle without weighing curls down, making it suitable for fine to thick textures when used sparingly.

• Light mist sprays evenly to coat strands for instant slip
• Kokum seed butter provides conditioning without heavy residue
• Designed to reduce combing-related breakage on wet hair

Will it control frizz and hold up in humidity?

Aveda reports substantial frizz reduction in controlled testing and the primer is formulated to protect hair from the drying effects of sun and humidity exposure. It’s intended to be the first layer of defense; pair it with your preferred styling product to extend frizz control and definition.

• Lightweight barrier helps minimize frizz in humid conditions
• Recommended to combine with leave-ins, creams, or gels for longer control
• Can be reapplied lightly to refresh shape and reduce flyaways

What does “97% naturally derived” mean for my hair and scalp?

That figure follows the ISO 16128 framework, meaning most ingredients come from plants, non-petroleum minerals, or water. The primer avoids silicones, synthetic fragrances, parabens and other listed ingredients, focusing instead on plant-based peptides and botanicals to deliver conditioning and mild strengthening without harsh additives.

• Plant-derived peptide helps support strand resilience
• Free from silicones, sulfates, mineral oil and parabens
• Certified organic citrus essences provide a natural aroma

How should I use it in my curl routine for best results?

Use the primer on clean, damp hair after washing and before any heavier styling products. Spray lightly section by section, detangle gently with fingers or a wide-tooth comb, then apply your curl cream, gel or diffuser technique as usual.

• Lightly mist damp hair; do not rinse out
• Work through with fingers or a wide-tooth comb to detangle
• Follow with styling products for hold and definition

Who is this for? The Aveda Be Curly Advanced Curl Perfecting Primer is made for people with wavy, curly and coily hair looking for a lightweight, plant-forward primer that eases detangling, supports curl resilience and helps reduce frizz in humid conditions. It suits a range of textures—from looser waves to tight coils—when used as part of a layered styling approach. If you prefer silicone-free, naturally derived formulations and enjoy a citrus-forward aroma, this primer can be the foundational step to smoother, more manageable curls that respond better to your chosen styling products.

Ingredients

Ingredients: Water Aqua Eau, Propanediol, Ethylhexyl Olivate, Stearamidopropyl Dimethylamine, Polyester-11, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (kokum) Seed Butter, Kaempferia Galanga Root Extract, Squalane, Behentrimonium Methosulfate, Cetrimonium Chloride, Glycine Soja (soybean) Oil, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Bis-octyldodecyl Dimer Dilinoleate/propanediol Copolymer, Sclerotium Gum, Sodium Chloride, Hydroxypropyl Starch Phosphate, Lactic Acid, Cetearyl Alcohol, Fragrance (parfum), Linalool, Citral, Limonene, Citronellol, Eugenol, Geraniol, Tocopherol, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate ILN52210 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.