Aveda Be Curly Advanced Curl Perfecting Masque 0.85 fl oz — Silicone‑Free Deep Conditioning for Curls

Aveda Be Curly Advanced Intensive Curl Perfecting Masque is a silicone-free deep conditioning treatment that smooths, defines and adds shine to curls, coils and waves while helping resist frizz in humid conditions.

Designed by Aveda’s texture specialists, this concentrated masque delivers richer conditioning for textured hair types. The formula is 97% naturally derived* and blends plant-based peptides and kokum seed butter to soften strands, improve slip for detangling, and boost visible definition and shine. It’s free from silicones, sulfates, synthetic fragrance and a long list of common additives, and comes scented with Aveda’s Pure-Fume citrus essences.

How does this masque improve curl definition and shine?

The masque targets the hair cuticle and surface texture to smooth irregularities, which helps curls form more consistent patterns and reflect light better. External testing on hair tresses showed increased smoothness and measurable shine compared with unwashed hair.

• Plant-derived peptide helps reinforce strand structure for improved curl shape.
• Kokum seed butter provides conditioning and slip to reduce friction during styling.
• Light-reflecting finish gives curls a visibly shinier appearance.

Will it control frizz in humid conditions?

This deep-conditioning treatment helps reduce surface irregularities that contribute to frizz, making curls less prone to puffing in humidity. While no product can eliminate environmental moisture, this masque improves smoothness and curl coherence to better resist frizz.

• Smooths the hair surface to limit moisture uptake that causes frizz.
• Enhances curl cohesion so strands move together rather than separate.
• Suitable as a periodic intensive treatment alongside daily curl-care routines.

How do I use it for best results?

Use after shampooing on clean, damp hair as a targeted intensive treatment. Work the masque through from mid-lengths to ends, leave on briefly, then rinse thoroughly for conditioned, more manageable curls.

• Smooth through damp hair after cleansing; focus on mid-lengths and ends.
• Leave on for 2–5 minutes; use longer for extra conditioning if needed.
• Rinse well; follow with styling products suited to your curl pattern.

What is inside the formula and what’s left out?

The formulation prioritizes naturally derived plant ingredients and avoids many common additives. It contains a plant-protein-derived peptide and kokum seed butter for conditioning, and uses certified organic citrus essences for its aroma.

• Includes a peptide from plant proteins and kokum seed butter for conditioning and slip.
• 97% naturally derived ingredients by ISO 16128 standards.
• Formulated without silicones, SLS/SLES, parabens, phthalates, petroleum derivatives, synthetic fragrance, and animal-derived ingredients.

Who is this for: Aveda Be Curly Advanced Intensive Curl Perfecting Masque is intended for people with curly, coily or wavy hair who want a silicone-free, deeply conditioning treatment to enhance definition, reduce frizz and add shine. It’s appropriate for those seeking plant-forward formulations and those avoiding silicones, sulfates and synthetic fragrances. Use it as a weekly intensive or whenever hair needs stronger conditioning and detangling support.

*Per ISO 16128 standard, from plants, non-petroleum minerals, and/or water. Performance measured in ex‑vivo testing on tresses.

Ingredients

Ingredients: Water Aqua Eau, Cetearyl Alcohol, Glycerin, Cocos Nucifera (coconut) Oil, Butyrospermum Parkii (shea) Butter, Helianthus Annuus (sunflower) Seed Oil, Pyrus Malus (apple) Fruit Extract, Behentrimonium Methosulfate, Stearamidopropyl Dimethylamine, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (kokum) Seed Butter, Adansonia Digitata Seed Oil, Squalane, Cetyl Esters, Ethylhexyl Olivate, Lactic Acid, Caprylyl Glycol, Distearyldimonium Chloride, Cetrimonium Chloride, Guar Hydroxypropyltrimonium Chloride, Tocopherol, Cetyl Hydroxyethylcellulose, Fragrance (parfum), Linalool, Citral, Limonene, Citronellol, Geraniol, Eugenol, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate ILN52131 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.