Authentic Beauty Concept Hydrate Cleanser moisturizing cleansing shampoo for Normal to Dry & Curly Hair — 10.1 fl. oz., sulfate-fr

Hydrate Cleanser is a moisture-first, sulfate- and silicone-free shampoo that gently cleans hair while restoring elasticity and shine for normal to dry or curly textures.

Designed by Authentic Beauty Concept, this vegan, PETA-certified cleansing formula removes buildup without stripping natural oils, leaving hair feeling soft, bouncy and manageable. The scent-forward, performance-driven blend avoids SLS/SLES sulfates, silicones, parabens, mineral oil and microplastics, making it a conscious choice for everyday care. Registered with the Vegan Society and gluten-free, the Hydrate Cleanser focuses on hydration and movement rather than heavy coating.

How does this shampoo keep dry or curly hair from feeling stripped?

The Hydrate Cleanser uses gentle surfactants that lift dirt and product residue without removing essential moisture. Its formulation balances effective cleansing with conditioning agents that maintain the hair’s natural elasticity and surface softness.

• Free of SLS/SLES sulfates for milder lather
• Conditioning ingredients that support slip and detangling
• Removes buildup while preserving natural oils
• Leaves strands soft rather than brittle

What makes it suitable for normal to dry and curly hair types?

This cleanser targets textures that need extra hydration and flexibility. It restores shine and bounce by prioritizing moisture retention and minimizing harsh surfactants that can dry out curls and porous hair.

• Hydrating profile improves elasticity and curl definition
• Lightweight enough for normal hair, nourishing enough for dry curls
• Helps reduce frizz by maintaining surface moisture
• Works well with regular conditioning or weekly deep treatments

Is the formula ethically and environmentally considered?

Yes — the product is vegan, PETA-certified cruelty-free, and registered with the Vegan Society. The brand avoids microplastics, mineral oil, and problematic preservatives, reflecting a cleaner ingredient philosophy.

• Vegan Society registration and PETA cruelty-free certification
• No microplastics, silicones, mineral oil, parabens, or sulfates
• Gluten-free formulation for sensitive users
• Performance-focused yet conscious ingredient choices

How should I use Hydrate Cleanser for best results?

Apply to wet hair, massage into scalp and lengths until a light lather forms, then rinse thoroughly. For curly or very dry hair, follow with a nourishing conditioner or mask to seal hydration and define texture.

• Wet hair thoroughly before applying
• Use a dime- to coin-sized amount, adjust for length and thickness
• Rinse and repeat only if needed; follow with a conditioner
• Pair with leave-in or oil for extra moisture on dry ends

Who is this for: Hydrate Cleanser is ideal for people with normal to dry hair, and those with curly or textured hair seeking a gentler wash that restores elasticity and shine. It’s also a strong option for shoppers who prioritize vegan, cruelty-free, and sulfate/silicone-free haircare without sacrificing performance.

Ingredients

Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Chloride, PEG-120 Methyl Glucose Dioleate, Oryza Sativa (Rice) Extract, Mangifera Indica (Mango) Fruit Extract, Ocimum Basilicum (Basil) Leaf Extract, Panthenol, Parfum (Fragrance), Sodium Benzoate, Citric Acid, PEG-7 Glyceryl Cocoate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Coconut Acid, Limonene, Propylene Glycol