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Authentic Beauty Concept
Authentic Beauty Concept Glow Cleanser – Color‑Preserving Shampoo for Color‑Treated Hair, Sulfate‑Free & Vegan, 10.1 fl oz
High-performance beauty made for confident daily results
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Why customers choose Auvira Beauty
Glow Cleanser by Authentic Beauty Concept is a gentle, color-preserving cleansing shampoo that seals the hair cuticle to boost shine while keeping formulas vegan and sulfate-free.
Designed for color-treated hair, this salon-grade cleanser uses carefully selected surfactants and botanical extracts to remove buildup without stripping dye or moisture. The formula avoids silicones, parabens, and microplastics and is registered with the Vegan Society, making it suitable for shoppers who want performance without controversial additives. It supports radiant-looking color by smoothing the hair surface and leaving strands soft to the touch.
How does this shampoo protect hair color during washing?
Glow Cleanser uses milder surfactants and cuticle-sealing agents that clean without aggressive stripping, helping pigments remain in the hair shaft longer. By smoothing the cuticle, the product reduces color-fade caused by friction and environmental exposure.
- Mild surfactant blend instead of harsh SLS/SLES sulfates
- Cuticle-sealing ingredients for smoother, less porous strands
- Panthenol and glycerin to lock in moisture for color vibrancy
- Free from silicones that can mask true color shine
Will this cleanse without drying out my dyed hair?
The formula balances effective cleansing with hydrating components like panthenol, glycerin and rice extract, which help maintain moisture levels. It removes oils and buildup while minimizing the flattening or brittleness that can follow harsher shampoos.
- Hydrating humectants support strand flexibility
- Plant extracts soothe and add natural shine
- Sulfate-free surfactants reduce moisture loss during lathering
- Gentle pH-adjusting agents help preserve cuticle integrity
Is this product suitable for people seeking clean, ethical ingredients?
Yes — the product is crafted with a transparency-first approach: no microplastics, mineral oil, parabens, silicones, or SLS/SLES sulfates. It is also registered with the Vegan Society and labeled cruelty-free, appealing to ethical and ingredient-conscious consumers.
- Vegan Society registration and cruelty-free positioning
- Free from common controversial additives and microplastics
- Made in Germany with controlled sourcing practices
- Gluten-free formulation for added consumer reassurance
How should I use Glow Cleanser for best color results?
Apply to wet hair, work into a gentle lather concentrating at the roots and along the lengths, then rinse thoroughly. For optimal color longevity, follow with a color-safe conditioner and limit hot-water exposure to preserve pigment and cuticle health.
- Wet hair thoroughly before applying a small amount
- Massage gently rather than scrubbing aggressively
- Rinse with lukewarm water to avoid color bleeding
- Pair with a color-preserving conditioner from the same line
Who is this for: Glow Cleanser is aimed at anyone with color-treated or highlighted hair who wants a professional-feel shampoo that cleanses gently, supports shine, and avoids silicones, sulfates, and animal-derived ingredients. It fits well for shoppers prioritizing ethical certifications, those with chemically treated or delicate hair, and users who prefer salon-quality results at home without compromising on ingredient clarity.
Ingredients
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Lactic Acid, Sodium Methyl Cocoyl Taurate, Sodium Chloride, Calcium Carbonate, Calcium Hydroxide, Oryza Sativa (Rice) Extract, Cinnamomum Zeylanicum Bark Extract, Phoenix Dactylifera (Date) Fruit Extract, Panthenol, PEG-7 Glyceryl Cocoate, Parfum (Fragrance), Sodium Benzoate, Glycol Distearate, PEG-120 Methyl Glucose Dioleate, Laureth-4, Guar Hydroxypropyltrimonium Chloride, Glycerin, Coconut Acid, Hydrogenated Castor Oil, Limonene, Linalool, Propylene Glycol
FAQ
Q: Is Glow Cleanser safe for all types of color-treated hair?
A: Yes. It’s formulated for color-treated and highlighted hair, using gentle surfactants and moisturizing agents to minimize color fade.
Q: Does this shampoo contain sulfates or silicones?
A: No. Glow Cleanser is free from SLS/SLES sulfates and silicones, as well as parabens and microplastics.
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