ATTITUDE Sensitive Nourishing Shampoo — Soothing Oat & Avocado Oil, 32 fl oz, EWG Verified Hydration for Dry Sensitive Scalp

ATTITUDE Sensitive Natural Nourishing Shampoo is an EWG VERIFIED, 97% naturally derived, vegan formula designed to gently cleanse dry, sensitive scalps while restoring softness and hydration.

This nourishing shampoo blends avocado oil and oat extract into a clean, plant-based base to soothe delicate skin and help hair feel softer without silicones or harsh sulfates. Lightly scented with a fresh apple and rosemary accord, the 32 fl oz bottle offers gentle everyday care for those who prefer health-conscious ingredients and visible conditioning benefits. Dermatologically tested and part of ATTITUDE’s Sensitive Natural collection, it’s formulated to meet strict safety standards while delivering comfortable, manageable hair.

How does this shampoo help a dry, sensitive scalp?

The formula focuses on calming and hydration rather than aggressive cleansing. Oat extract helps reduce sensations of tightness, while avocado oil replenishes moisture to hair strands and scalp skin. The blend aims to preserve the scalp’s natural barrier and reduce irritation linked to drying surfactants.

• Oat extract for soothing and skin comfort.
• Avocado oil to support softness and hydration.
• Free from SLES and silicones to minimize irritation.
• Dermatologically tested for sensitive skin compatibility.

Will this shampoo work for colored, curly, or fine hair?

This nourishing shampoo is versatile and mild enough to suit various hair types, including color-treated and curly textures. Its hydrating profile helps maintain curl definition and reduce frizz without weighing hair down when paired with the matching conditioner. For fine hair, using a modest amount focuses hydration where needed while avoiding excess buildup.

• Safe for color-treated hair while supporting moisture retention.
• Helps define and soften curls with lightweight hydration.
• Suitable for fine hair when used sparingly and rinsed thoroughly.

What clean-certifications and ingredient standards does it meet?

The shampoo is EWG VERIFIED, which indicates compliance with strict safety and ingredient transparency criteria established by the Environmental Working Group. Ninety-seven percent of the formula comes from natural origin ingredients, and the product is vegan and free from common irritants like SLES and silicones. These standards make it a thoughtful choice for buyers prioritizing ingredient safety.

• EWG VERIFIED for transparency and ingredient safety.
• 97% natural origin ingredients in the formulation.
• Vegan and plant-based, excluding animal-derived components.
• No silicones or SLES to reduce potential scalp stress.

How should I use it for best results?

Apply a small amount to wet hair, gently massage into scalp and lengths to lift impurities, then rinse thoroughly. For persistent dryness, follow with ATTITUDE Nourishing Conditioner to lock in moisture. Adjust frequency based on scalp needs—daily for mild dryness, every-other-wash if you notice buildup or heaviness.

• Use a quarter-sized amount for short hair; increase as needed.
• Massage into scalp for 30–60 seconds before rinsing.
• Pair with the matching nourishing conditioner for full benefits.
• Reduce frequency if hair feels weighted or residue appears.

Who this is for: Ideal for people seeking a gentle, plant-forward shampoo that soothes dry or sensitive scalp without harsh ingredients. It suits anyone wanting clean, EWG-verified personal care—particularly those with dry, color-treated, curly, or sensitized hair looking for daily nourishment and a mild, refreshing scent.

Ingredients

Aqua (Water), Sodium Coco-Sulfate, Coco-Glucoside, Glycerin, Sodium Cocoyl Isethionate, Lauryl Hydroxysultaine, Citric Acid, Sodium Chloride, Inulin, Glyceryl Oleate, Sodium Benzoate, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Panthenol, Persea Gratissima (Avocado) Oil, Avena Sativa (Oat) Kernel Extract, Carvone*, Ethyl Linalool*, Menthol*, Methyldihydrojasmonate*, Triethyl Citrate*, *Fragrance (Parfum).