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ATTITUDE
ATTITUDE Nourishing Shampoo for Dry, Damaged Hair — Bergamot & Ylang Ylang, 16 fl oz, EWG Verified Vegan
High-performance beauty made for confident daily results
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Why customers choose Auvira Beauty
ATTITUDE Nourishing Shampoo restores softness and manageability to dry, damaged hair using 97% natural-origin ingredients, bergamot and ylang ylang fragrance, grape seed oil, and Indian cress extract.
This gentle, EWG VERIFIED shampoo is formulated to cleanse without stripping, targeting dryness and signs of damage with plant-derived nourishment. Designed for everyday use by anyone seeking cleaner, kinder hair care, it avoids SLS/SLES, petrolatum, mineral oil, and artificial colors while delivering a fresh citrus-floral scent and a smooth finish. The 16 fl oz bottle is vegan, dermatologically tested, and housed in recyclable HDPE plastic to support a low-waste routine.
How does this shampoo help dry or damaged hair?
Rather than relying on heavy silicones, the formula uses grape seed oil and Indian cress extract to improve softness and manageability. These botanical ingredients help restore a smoother hair surface so strands feel less rough and are easier to detangle.
- Grape seed oil adds lightweight moisture without weighing hair down
- Indian cress extract supports strand vitality and a healthier-looking texture
- Plant-based surfactants cleanse gently to preserve natural oils
- SLS/SLES-free to reduce irritation and excessive dryness
Will the fragrance be overpowering in daily use?
The bergamot and ylang ylang scent is crafted to be bright and balanced, blending citrus top notes with a floral heart and a subtle earthy base. It’s designed to leave a pleasant, natural aroma that doesn’t overwhelm, suitable for both men's and women's routines.
- Citrus top notes (orange, grapefruit) for freshness
- Bergamot and ylang ylang floral balance
- Patchouli base for a grounded, lasting finish
- Light, non-cloying scent concentration for everyday wear
Is this shampoo truly clean and safe for sensitive scalps?
ATTITUDE’s formula is EWG VERIFIED, meaning the ingredients meet independent safety and transparency standards. It’s dermatologically tested and free from many commonly flagged components, making it a good choice when you want a milder, more transparent option.
- EWG VERIFIED certification for ingredient safety
- 97% natural-origin ingredients, vegan formulation
- Free of SLS, SLES, petrolatum, mineral oil, and artificial colors
- Dermatologically tested for everyday use
How should I use this shampoo for best results?
Use on wet hair, massage into the scalp and lengths to activate the gentle lather, then rinse thoroughly. For especially dry or damaged hair, follow with a conditioner or a leave-in treatment to lock in moisture and aid styling.
- Apply to wet hair, focus on scalp and mid-lengths to ends
- Massage briefly to lift buildup; rinse completely
- Pair with ATTITUDE conditioner for added hydration
- Use regularly—adjust frequency to hair type and styling needs
Who is this for? This shampoo suits people seeking cleaner beauty choices who want to improve dry or damaged hair’s texture without harsh detergents or animal-derived ingredients. It’s appropriate for everyday users, those with sensitive scalps who prefer EWG-verified products, and anyone who values recyclable packaging and a natural, uplifting scent.
Ingredients
Aqua / Water / Eau, Sodium Coco-Sulfate, Glycerin, Coco-Glucoside, Sodium Cocoyl Isethionate, Lauryl Hydroxysultaine, Citric Acid, Inulin, Glyceryl Oleate, Sodium Chloride, Sodium Benzoate, Citrus Aurantium Peel Oil, Guar Hydroxypropyltrimonium Chloride, Limonene, Potassium Sorbate, Panthenol, Vitis Vinifera (Grape) Seed Oil, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Citrus Grandis (Grapefruit) Peel Oil, Nasturtium Officinale (Watercress) Extract, Olea Europaea (Olive) Leaf Extract, Tropaeolum Majus (Indian Cress) Extract, Pogostemon Cablin (Patchouli) Leaf Oil, Linalyl Acetate, Cananga Odorata Flower Oil.
FAQ
Q: Is this shampoo safe for color-treated hair?
A: Yes, its gentle, SLS/SLES-free formula cleans without stripping, suitable for most color-treated hair. Patch-test if you have a very fresh color treatment.
Q: How often should I use it on dry hair?
A: Use as often as needed—typically 2–4 times weekly—adjusting frequency based on how your hair responds and your styling routine.
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