ATTITUDE Moisture Rich Shampoo Bar for Ultra Dry, Damaged Hair — 4 oz, Castor Oil & Pink Clay, Vegan

ATTITUDE Moisture Rich Shampoo Bar is a concentrated, EWG-verified solid shampoo formulated with castor oil and pink clay to hydrate and gently cleanse ultra-dry, damaged hair without plastic packaging.

This cruelty-free, 4 oz shampoo bar blends plant-derived ingredients (91% natural origin) with a tropical coconut and wild berries scent to deliver moisturizing lather while minimizing environmental impact. Made in Canada and vegan, the bar replaces liquid shampoo bottles and is designed for everyday use when hair needs extra hydration and softness.

How does this shampoo bar hydrate dry, damaged hair?

The formula centers on castor oil to help retain moisture within each strand while pink clay absorbs excess oil and impurities without stripping natural lipids. Together they create a balanced, creamy lather that cleanses and nourishes, leaving hair easier to detangle and style.

• Castor oil supports moisture retention and smoothness.
• Pink clay gently draws out buildup while preserving natural oils.
• Concentrated solid format delivers more washes per ounce than many liquids.

Is the product safe and eco-conscious?

This shampoo bar is EWG Verified, meaning it meets stringent ingredient safety and transparency criteria without silicones, SLS, or SLES. Packaging is FSC-certified cardboard and fully recyclable, lowering single-use plastic waste compared with bottled shampoos.

• EWG Verified: free from certain harsh surfactants and questionable additives.
• 91% ingredients of natural origin from plant and mineral sources.
• FSC-certified, plastic-free packaging made in Canada.

How do I use and store a solid shampoo bar for best results?

Wet hair and the bar, rub it to produce a creamy lather or glide the bar across the scalp, then massage and rinse thoroughly. Allow the bar to dry between uses on a well-draining surface to extend its lifespan and prevent softening.

• Create lather directly on the scalp or in hands, then massage through hair.
• Rinse completely and follow with a conditioner if desired—pair with the matching ATTITUDE conditioner for optimal hydration.
• Store on a ventilated soap dish to keep the bar firm and long-lasting.

What fragrance and sensory experience can I expect?

The scent blends warm coconut top notes with juicy wild berry accords to produce a sweet, tropical aroma without overpowering the senses. The bar produces a silky lather that rinses clean while leaving a subtle, pleasant fragrance on hair.

• Coconut and wild berries create a balanced, fruity-tropical scent profile.
• Scent is noticeable but not heavy—suitable for layered fragrance routines.
• Vegan formulation avoids animal-derived fragrances and extracts.

Who this is for: The ATTITUDE Moisture Rich Shampoo Bar is suited to people with ultra-dry, brittle, or chemically treated hair who want a concentrated, eco-friendly alternative to liquid shampoo. It's also a good pick for travelers and zero-waste shoppers seeking an EWG-verified, plant-forward product with a pleasant coconut and wild berries scent. Those with specific scalp sensitivities should patch-test new products and consult a professional for personalized advice.

Ingredients

Sodium Cocoyl Isethionate, Stearic Acid, Cocos Nucifera (Coconut) Oil, Sodium Coco-Sulfate, Butyrospermum Parkii (Shea) Butter, Theobroma Cacao (Cocoa) Seed Butter, 1,2-Dihydrolinalool*, Cis-3-Hexenyl Salicylate*, Methyldihydrojasmonate*, Pentadecalactone*, Triethyl Citrate*, *Fragrance (Parfum), Ricinus Communis (Castor) Seed Oil, Illite, Montmorillonite, Helianthus Annuus (Sunflower) Seed Oil, Inulin, Panthenol, Nasturtium Officinale (Watercress) Extract, Tropaeolum Majus (Indian Cress) Extract. Our products are constantly evolving. Please refer to the product packaging for our most accurate ingredient list.