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ATTITUDE
ATTITUDE Hydrating Shampoo for Dry Scalp & Dehydrated Hair — Peppermint & Sweet Orange, EWG Verified, 16 fl oz
High-performance beauty made for confident daily results
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Why customers choose Auvira Beauty
This gentle, everyday shampoo blends 97% naturally derived ingredients with hydrating quinoa protein and Indian cress extract to cleanse without stripping. Free of SLS, SLES, petrolatum, mineral oil, and artificial dyes, it aims to restore softness and manageability while delivering a fresh, energizing scent profile of mint, citrus, sage, and patchouli.
How does this shampoo hydrate dry, dehydrated hair?
The formula targets dryness with plant-based conditioning agents that help retain moisture and smooth the hair fiber. Quinoa protein supports elasticity and manageability, while Indian cress extract helps lock in hydration for a softer finish.
- Contains quinoa protein to improve hair strength and pliability.
- Indian cress extract assists with moisture retention.
- Gently foaming surfactants cleanse without over-drying.
- Leaves hair smoother and easier to detangle after rinsing.
Is the scent strong and what notes will I notice?
The fragrance balances refreshing peppermint top notes with bright sweet orange for an uplifting wash. A herbal sage middle and subtle earthy patchouli base keep the aroma balanced—noticeable but not overpowering, ideal for daily use.
- Minty peppermint provides a clean, invigorating opening.
- Sweet orange adds a juicy, fresh citrus lift.
- Sage and patchouli create a warm, rounded finish.
- Formulated to scent hair gently without heavy residue.
What makes this shampoo a "clean" or EWG Verified product?
ATTITUDE's Hydrating Shampoo meets Environmental Working Group standards for ingredient safety, indicating the formula avoids many contentious additives. The blend is 97% natural-origin and is free from several commonly avoided chemicals, supporting a cleaner beauty routine.
- EWG Verified label confirms compliance with strict safety criteria.
- No SLS, SLES, petrolatum, mineral oil, or artificial colors added.
- Plant-derived surfactants and essential oils rather than harsh synthetics.
- Dermatologically tested and fully vegan formulation.
How should I use it for best results on dry scalp and hair?
Wet hair thoroughly, apply a small amount and massage the scalp to work up a gentle lather, then rinse. For deeper hydration, follow with a compatible conditioner or a weekly mask; adjust frequency to your hair's needs.
- Massage into scalp to boost circulation and product distribution.
- Rinse thoroughly to avoid buildup on roots and strands.
- Pair with a moisturizing conditioner for extra softness.
- Use 2–3 times weekly or as needed based on dryness level.
Who is this for: ATTITUDE Hydrating Shampoo suits anyone looking for a cleaner, plant-based hair cleanser that prioritizes moisture and scalp comfort—people with dry or dehydrated hair, those who prefer vegan and EWG Verified personal care, and anyone seeking a fresh, natural scent without harsh detergents. It’s formulated for daily or targeted use by adults of all hair types who want softer, more manageable hair from responsibly sourced ingredients and recyclable packaging.
Ingredients
Aqua / Water / Eau, Sodium Coco-Sulfate, Glycerin, Coco-Glucoside, Sodium Cocoyl Isethionate, Lauryl Hydroxysultaine, Citric Acid, Inulin, Glyceryl Oleate, Sodium Chloride, Sodium Benzoate, Guar Hydroxypropyltrimonium Chloride, Citrus Aurantium Peel Oil, Limonene, Potassium Sorbate, Panthenol, Hydrolyzed Jojoba Protein, Nasturtium Officinale (Watercress) Extract, Tropaeolum Majus (Indian Cress) Extract, Hydrolyzed Quinoa, Mentha Piperita (Peppermint) Oil, Salvia Sclarea (Clary) Oil, Pogostemon Cablin (Patchouli) Leaf Oil, Leuconostoc/Radish Root Ferment Filtrate.
FAQ
Q: Is this shampoo safe for colored hair?
A: Yes, the gentle, sulfate-free formula is suitable for color-treated hair, helping preserve moisture and color vibrancy when used with appropriate conditioners.
Q: Can I use this on sensitive scalp?
A: The shampoo is dermatologically tested and EWG Verified, making it a good option for sensitive scalps, though patch testing is recommended for very reactive skin.
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