ATTITUDE Colorlast Shampoo for Color-Treated Hair, 32 fl oz — EWG Verified, Vegan, Avocado & Pomegranate

ATTITUDE Colorlast Hair Shampoo is a 32 fl oz, EWG Verified, plant-based shampoo that helps protect color-treated hair while moisturizing with avocado oil and pomegranate extract.

This shampoo is formulated for dyed hair and blends plant-derived ingredients with a light peach blossom & melon scent. Made with 97% naturally derived components and certified vegan, it avoids silicones and SLES while delivering gentle cleansing and color protection. The large 32 fl oz bottle is suited for regular home use or those who prefer fewer repurchases.

How does this shampoo help preserve color between salon visits?

The formula includes pomegranate extract to support color retention and gentle surfactants that cleanse without stripping pigments. By avoiding harsh sulfates and silicones, it reduces color fade and helps hair retain vibrancy through repeated washes.

• Pomegranate extract to support pigment stability
• Sulfate-free surfactants for milder cleansing
• No silicones that can weigh down color-treated hair
• Dermatologically tested to suit sensitive scalps

What moisturizing benefits does it provide for chemically treated hair?

Avocado oil and nourishing plant extracts help replenish hydration to hair strands, improving manageability and reducing dryness often caused by coloring. The shampoo aims to soften and smooth hair while maintaining a light, natural finish rather than coating strands with heavy residues.

• Avocado oil to lock in moisture and add softness
• Watercress and Indian cress for strengthening from root to tip
• Light formulation that won’t leave buildup
• Suitable for daily or regular use on colored hair

Is this a clean, cruelty-free option for everyday use?

Yes — ATTITUDE Colorlast Shampoo carries EWG VERIFIED status and is certified vegan, meaning it meets strict ingredient and ethical standards. Its 97% naturally derived composition helps shoppers avoid certain synthetic additives while choosing a more sustainable personal care option.

• EWG VERIFIED for ingredient transparency and safety
• Certified vegan; no animal-derived ingredients
• Formulated without SLES and silicones
• Part of ATTITUDE’s Super Leaves line focused on clean formulations

What does it smell like and who will enjoy the fragrance?

The scent combines peach blossom and melon top notes with subtle woody accents of pine and anise for a balanced, fresh profile. It’s designed to be pleasant but not overpowering, appealing to anyone seeking a naturally inspired fragrance in their haircare routine.

• Peach blossom and melon for a light fruity aroma
• Woody pine and anise undertones for depth
• Neutral enough for both men and women
• Leaves hair smelling refreshed but not heavily perfumed

Who is this for: ATTITUDE Colorlast Hair Shampoo is aimed at people with color-treated hair who want a plant-forward, cruelty-free option that balances gentle cleansing, moisture and color care. It fits shoppers seeking EWG-verified products, those avoiding sulfates and silicones, and anyone who prefers a soft, natural fragrance and a larger 32 fl oz size for less frequent repurchasing.

Ingredients

Aqua / Water / Eau, Sodium Coco-Sulfate, Glycerin, Coco-Glucoside, Sodium Cocoyl Isethionate, Lauryl Hydroxysultaine, Citric Acid, Sodium Chloride, Inulin, Glyceryl Oleate, Sodium Benzoate, Potassium Sorbate, Guar Hydroxypropyltrimonium Chloride, Panthenol, Persea Gratissima (Avocado) Oil, Nasturtium Officinale (Watercress) Extract, Tropaeolum Majus (Indian Cress) Extract, Punica Granatum Fruit Extract, 2,6-Dimethyl-7-Octen-2-Ol*, Linalyl Acetate*, Methyldihydrojasmonate*, Oxacycloheptadec-10-En-2-One*, Triethyl Citrate*, *Fragrance (Parfum).