Anastasia Beverly Hills Matte Lipstick Soft Haze Nude — Full-Pigment, Long-Wearing Velvet Finish

Anastasia Beverly Hills Matte Lipstick in Soft Haze is a full-pigment, long-wearing matte lip color that delivers a comfortable, velvet finish with a precision heart-shaped bullet.

This professional-grade lipstick blends rich, saturated color with a lightweight, creamy wax base to create an even, soft-matte look that stays put without feeling stiff. Designed to give immediate payoff in a single swipe, the formula prioritizes comfort and control: it’s crafted to glide on smoothly, outline lips cleanly, and sit matte without drawing attention to dryness. Free of parabens, phthalates, and sulfates, this vegan and cruelty-free option suits clean-beauty routines while offering a versatile nude shade meant to flatter many skin tones.

How intense is the color payoff on the first swipe?

You can expect high-impact pigment from the first application—this lipstick is formulated to deliver saturated color without repeated layering. The creamy wax blend ensures even coverage so the shade reads true to the tube.

• Professional-grade pigments for strong saturation.
• One-swipe payoff minimizes product use.
• Even laydown reduces patchy appearance.
• Heart-shaped bullet helps concentrate color at the lip edge.

Will it feel drying on the lips during long wear?

The texture is designed to sit matte while maintaining a comfortable, soft feeling—lighter than traditional dry mattes. Ingredients create a velvety barrier that resists the taut, flaky sensation associated with some long-wear matte lipsticks.

• Creamy wax base for a cushiony finish.
• Lightweight build avoids heavy layering.
• Formulated to reduce visible flaking or cracking.
• Suitable for daytime wear without frequent touch-ups.

How precise is application and do I need a lip brush?

The uniquely shaped heart bullet gives built-in precision, enabling clean outlines and easy filling without a brush. That said, a lip brush or liner can enhance longevity and sharpen the lip edge for more dramatic looks.

• Heart-shaped tip allows accurate application at Cupid’s bow.
• Direct application offers speed for everyday routines.
• Pair with liner to prevent feathering and extend wear time.
• Brush optional for perfecting corners and blending.

Is Soft Haze a universal nude for different skin tones?

Soft Haze is crafted as a neutral nude meant to harmonize with a variety of complexions—its balance of warm and cool undertones helps it read natural without washing most skin tones out. For customized results, layer with a deeper or lighter shade along the lip center or outline with a complementary liner.

• Neutral undertones designed for broad compatibility.
• Works alone for soft, everyday elegance.
• Layerable with other shades for dimension and depth.
• Great base for ombré or matte-lip combinations.

Who is this for: This lipstick is ideal for anyone seeking a high-pigment matte that performs all day without sacrificing comfort—makeup professionals, daily-wear minimalists, and clean-beauty shoppers who want a reliable nude shade. It suits those who value precise application (thanks to the heart-shaped bullet), cruelty-free formulas, and a refined velvet-matte finish that complements both casual and polished looks.