Amika The Kure Intense Strength Repair Mask 250ml — bond‑fortifying, ultra‑creamy treatment for damaged hair

amika the kure intensive strength repair mask is a rich, bond-fortifying treatment that restores moisture, reduces breakage, and improves manageability for dry, damaged hair.

This ultra-thick 250ml mask combines bond-strengthening technology, plant butters, and vegan proteins to rebuild and hydrate hair from the inside out. Formulated for hair weakened by heat, chemical services, or environmental stress, the creamy formula smooths, detangles, and leaves strands feeling more resilient without weighing hair down. Clinically tested to show improvements in strength and moisture retention, the mask fits into weekly routines as a targeted recovery step.

How does the mask rebuild fragile strands?

The formula contains bond-fortifying ingredients and vegan proteins that work together to reinforce the hair fiber and reduce the appearance of breakage. Regular use supports stronger hair architecture and better resistance to everyday stressors like brushing and styling.

• Bond-fortifying technology targets weakened bonds for structural support
• Vegan proteins help fill and reinforce the hair cortex
• Plant butters add slip to reduce mechanical breakage when detangling

How should I use it in my hair routine?

Use the mask once or twice weekly after shampooing for a concentrated treatment, or more often on very damaged hair. Apply from mid-length to ends, leave on for 5–15 minutes depending on need, then rinse thoroughly for best results.

• After shampoo, distribute evenly through damp hair
• Leave on 5–15 minutes for standard to intensive repair
• Rinse and follow with styling products as usual

Will it weigh fine hair down or work on curls?

The mask is rich but designed to balance hydration without leaving heavy residue when used correctly. Fine hair can use shorter processing times or smaller amounts, while curly textures benefit from the added slip and moisture to reduce frizz and enhance curl definition.

• Fine hair: use sparingly and shorten leave-in time
• Curly/coily hair: helps define and soften strands with added moisture
• Color-treated hair: safe to use, helps improve elasticity and manageability

What sensory and formulation details should I expect?

The mask has an ultra-creamy texture that detangles and coats strands for immediate softness. Scented with amika’s signature fragrance, it’s vegan-friendly and free from harsh sulfates; check the full label for specific ingredient details and allergy information.

• Ultra-thick, creamy texture for smooth application
• Contains nutrient-rich plant butters and vegan proteins
• Clinically tested to improve hydration and reduce breakage appearance

Who is this for? This mask is for anyone with dry, brittle, or chemically/heat-damaged hair seeking a salon-style repair treatment at home. Ideal for people who want deeper conditioning than a regular conditioner, those recovering from color or heat services, and curl types needing extra definition and slip. If you prefer lightweight daily conditioners, use this as an intensive weekly or biweekly boost instead of a daily leave-in.

Ingredients

Water/Aqua/Eau, Cetearyl Alcohol, Cetyl Alcohol, Isopropyl Myristate, Behentrimonium Chloride*, Dimethicone, Glycerin, Panthenol, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Quinoa, Tocopheryl Acetate, Cetrimonium Chloride*, Magnesium Aluminum Silicate, Butylene Glycol, Bis-PCA Dimethicone, Disodium PEG-12 Dimethicone Sulfosuccinate, Aminomethyl Propanol, Chlorphenesin, BHT, Ethylhexylglycerin, Citric Acid, Isopropyl Alcohol, Phenoxyethanol, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene *antistatic agent/agent antistatique - **Please be aware that ingredient lists may change or vary from time to time. To confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.