Amika Cool Blonde Strength Repair Shampoo 275ml — Violet Toning & Bond-Fortifying

amika Bust Your Brass Cool Blonde Strength Repair Shampoo is a violet-toning, bond-fortifying cleanser that neutralizes brassiness while strengthening and hydrating color-treated blonde hair.

This salon-grade shampoo blends ultra-violet pigments with bond-reinforcing technology, quinoa protein and plant butters to lift unwanted warm tones and support weakened strands. It’s formulated to work as part of a system to reduce breakage and protect hair that’s been lightened, highlighted or naturally pale. The texture lathers gently to remove residue and deposit cooling pigments without over-drying, leaving hair easier to detangle and style.

How does this shampoo neutralize yellow and brassy tones?

The formula uses concentrated ultra-violet pigments to counteract warm undertones that make blonde hair look brassy. Regular use helps maintain a cooler, crisper blonde between salon visits while cleansing the hair of styling buildup and environmental residue.

• Violet pigments target yellow/orange hues for visible toning
• Works gradually to avoid sudden color shifts
• Safe for color-treated and lightened hair when used as directed

Will it repair and strengthen damaged blonde or lightened hair?

Yes. The shampoo includes bond-fortifying technology and quinoa protein to help reinforce the hair matrix and improve strand resilience. Combined with hydrating plant butters, it reduces the appearance of breakage and supports smoother, more pliable hair.

• Bond-support ingredients help rebuild weakened connections
• Quinoa protein adds structure and elasticity
• Plant butters deliver moisture to conditioned-feeling strands

How should I use it for best results without over-toning?

Lather into wet hair focusing on roots and mid-lengths, then rinse thoroughly; leave-in time can be adjusted to control toning intensity. For a balanced routine, pair the shampoo with the matching conditioner or mask in the Bust Your Brass range and use once to a few times weekly depending on brassiness and hair porosity.

• Start with short lather time, increase if stronger toning is needed
• Follow with amika conditioner or treatment for hydration
• Use weekly or as a maintenance step between salon toning

Is this product suitable for all blonde shades and hair types?

The shampoo is formulated for natural, highlighted, bleached, and color-corrected blondes who want to reduce warmth and strengthen hair. It’s effective on fine to coarse textures but application frequency may vary by porosity and existing color treatments.

• Works on cool, ashy, honey and platinum blonde shades
• Safe for chemically treated hair when used per instructions
• Adjust usage for sensitive or very porous hair to avoid over-toning

Who is this for? If you have blonde, lightened, or gray hair and you notice yellowing, brassiness, or increased breakage from chemical services or heat styling, amika Bust Your Brass Cool Blonde Strength Repair Shampoo delivers targeted toning plus strengthening and moisturizing benefits. It’s aimed at people seeking salon-grade pigment correction and day-to-day hair reinforcement as part of a color-care routine.

Ingredients

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Glyceryl Stearate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Lavandula Angustifolia (Lavender/Lavande) Flower Extract, Chamomilla Recutita (Matricaria/Matricaire) Flower Extract, Rosmarinus Officinalis (Rosemary/Romarin) Leaf Extract, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-PCA Dimethicone, Butylene Glycol, Sodium Gluconate, Disodium PEG-12 Dimethicone Sulfosuccinate, PEG-55 Propylene Glycol Oleate, PEG-12 Dimethicone, PEG-150 Distearate, PEG-150 Stearate, Polyquaternium-10, Polyquaternium-7, Polysorbate 20, Propylene Glycol, Citric Acid, Dehydroacetic Acid, Benzyl Alcohol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid, Stearic Acid, Sodium Chloride, Fragrance/Parfum, Ext. Violet 2 (CI 60730)