Alterna Multiplying Volume Shampoo 8.5 oz — Caviar Anti-Aging, Sulfate-Free & Color-Safe

Alterna Caviar Anti-Aging Multiplying Volume Shampoo is a daily gentle cleanser that boosts hair body and thickness using a Marine Plumping Complex and caviar extract without sulfates or parabens.

This salon-grade formula is engineered to lift fine, thin, or aging hair while preserving color and moisture. It pairs lightweight cleansing with ingredients designed to strengthen strands, reduce breakage, and create a fuller-looking mane from root to tip. Suitable for all textures — straight, wavy, curly, coiled — the shampoo works best when used alongside the matching conditioner and styling mist for multiplied volume.

How does this shampoo add volume without weighing hair down?

The formula uses a Marine Plumping Complex featuring omega-rich caviar extract and Seasilk that helps thicken each strand while retaining a light moisture balance. That results in immediate lift at the roots and fuller body through the lengths without heavy residues.

• Marine Plumping Complex strengthens hair fiber for visible body
• Light-conditioning agents avoid buildup that flattens hair
• Works on wet hair to deliver root lift and longer-lasting fullness

Will it protect my color-treated hair and reduce breakage?

Yes — Color Hold technology helps lock in vibrancy while the omega-rich caviar extract nourishes and defends hair against chemical and environmental stressors. The cleansing system is formulated to be gentle, minimizing breakage during washing and detangling.

• Color Hold technology helps preserve dye brightness
• Caviar extract supplies vitamins and minerals that fortify strands
• Reduces mechanical breakage when used as part of the regimen

What ingredients are left out, and why does that matter?

This shampoo is free of sulfates (SLS/SLES), parabens, phthalates, DEA/TEA, synthetic color, and petrochemicals — ingredients some users avoid for scalp sensitivity, color fading, or residue. The cleaner ingredient profile supports a lighter, more natural-feeling finish and suits color-treated hair.

• No added SLS/SLES, parabens, phthalates, DEA/TEA, or synthetic color
• Reduced risk of stripping natural oils or accelerating color fade
• Formulated for daily use on fine or aging hair textures

How should I use it for best multiplying results?

Apply to wet hair, lather gently at the scalp, and rinse thoroughly; follow with the matching Multiplying Volume Conditioner and finish with the Miracle Multiplying Volume Mist for amplified fullness. Consistent use in a regimen maximizes the plumping effect.

• Use daily or as needed on wet hair for root-to-tip volume
• Pair with Alterna Multiplying Volume Conditioner and styling mist
• For color-treated hair, follow with color-safe products to preserve brightness

Who is this for: Alterna Caviar Anti-Aging Multiplying Volume Shampoo is tailored to people with fine, thin, or aging hair who want more body and reduced breakage while keeping color treated locks bright. It’s a good fit for anyone seeking a luxury, skincare-inspired haircare approach that avoids harsh sulfates and synthetic additives and performs best when combined with the full multiplying volume regimen.

Ingredients

Water/Aqua/Eau, Cocamidopropyl Betaine, Sodium Methyl 2-Sulfolaurate, Disodium 2-Sulfolaurate, Sodium Methyl Cocoyl Taurate, Lauramide MEA, Acrylates/Vinyl Neodecanoate Crosspolymer, Glycereth-26, Caviar Extract, Alaria Esculenta Extract, Helianthus Annuus (Sunflower) Seed Oil, Macrocystis Pyrifera (Kelp) Extract, Linum Usitatissimum (Linseed) Seed Oil, Butyrospermum Parkii (Shea) Butter, Keratin, Hydrolyzed Keratin, Biotin, Phospholipids, Saccharomyces/Magnesium Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Iron Ferment, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Superoxide Dismutase, Ascorbic Acid, Polysilicone-15, Tocopherol, Glycerin, Panthenol, Sodium Lauroyl Sarcosinate, VP/DMAPA Acrylates Copolymer, Cetrimonium Chloride, PEG-150 Distearate, Disodium EDTA, Citric Acid, Butylene Glycol, Tetrasodium EDTA, Phenoxyethanol, Potassium Sorbate, Hydroxypropyl Cyclodextrin, Silicone Quaternium-8, Silicone Quaternium-16, Benzalkonium Chloride, Undeceth-11, Butyloctanol, Undeceth-5, Iodopropynyl Butylcarbamate, Methylchloroisothiazolinone, Methylisothiazolinone, Fragrance (Parfum). (10-16-35470)