Alterna Caviar Anti-Aging Replenishing Moisture Shampoo 33.8 oz — Hydrating, Color-Safe

Alterna Caviar Anti-Aging Replenishing Moisture Shampoo is a nutrient-rich cleansing formula that restores hydration, reduces breakage, and shields hair from daily aggressors for softer, shinier, more manageable hair.

This salon-quality shampoo mixes Caviar Extract, Sea Silk® and an antioxidant AGE-CONTROL COMPLEX® to target signs of aging in hair—dryness, brittleness and loss of vibrancy. Designed for mature, chemically treated, heat-styled or dry hair, the rich lather rebalances moisture while helping protect strands against environmental, physical and thermal damage. Use it with the matching Alterna Replenishing Moisture Conditioner to maximize smoothness and thermal protection.

How will this shampoo improve dry, aging hair?

The formula replenishes lost moisture and bolsters hair fiber with nourishing caviar-derived nutrients and Sea Silk®. Within a single wash hair feels softer and appears shinier; with ongoing use, strands gain elasticity and manageability. It’s aimed at reversing signs that make hair look and feel older.

• Restores and rebalances moisture for immediate softness
• Sea Silk® smooths cuticles for enhanced shine
• AGE-CONTROL COMPLEX® helps replenish nutrients lost over time

Will it protect my hair from heat and breakage?

When paired with the Replenishing Moisture Conditioner, the system is clinically shown to reduce breakage by over 99% and provide heat protection up to 450°F compared to untreated hair. The combination strengthens strands and creates a smoother surface that lowers friction and split ends during styling.

• Clinically proven breakage reduction with conditioner
• Thermal protection up to 450°F when used as a system
• Helps defend against styling, chemical and environmental stressors

Is this shampoo suitable for color-treated or chemically processed hair?

Yes — the gentle yet effective blend cleanses without stripping essential moisture or fading color quickly. Its antioxidant-rich AGE-CONTROL COMPLEX® supports vibrancy and helps restore manageability to processed strands, making it a reliable choice after color, smoothing or perm treatments.

• Safe for color-treated and chemically processed hair
• Antioxidants help preserve vibrancy and reduce dulling
• Non-drying lather that maintains hydration balance

How should I use it for best results?

Apply a small amount to wet hair, work into a rich lather, then rinse and follow with Alterna Caviar Replenishing Moisture Conditioner. For deeper replenishment, repeat shampooing and leave-in conditioner treatments or masks from the same line can be incorporated into your routine.

• Massage into scalp and lengths; rinse thoroughly
• Use with the Replenishing Moisture Conditioner for clinical benefits
• Repeat or combine with matching treatments for intensive care

Who is this for: Alterna Caviar Replenishing Moisture Shampoo is built for anyone noticing dryness, increased breakage, loss of shine or reduced manageability—especially mature hair, heat-styled or chemically treated hair. It’s a good fit for users who want salon-grade anti-aging support, moisture restoration and protective benefits without harsh stripping detergents. Ideal for daily to regular use as part of a complete Alterna Caviar haircare regimen.

• Caviar Anti-Aging Replenishing Moisture Shampoo helps to restore and rebalance moisture to hair for noticeably softer, smoother, shinier hair that feels transformed after one use.
• It helps to protect and defend against daily aggressors like environmental, physical, heat and chemical damage that can cause your hair to appear older.
• Formulated with our signature Caviar Extract and Sea Silk, the formula helps target the physical, environmental and natural signs of aging and stress that can cause hair to become dry, brittle, and more prone to breakage.
• Clinically proven to provide moisture, smoothness and manageability while reducing breakage by more than 99% and providing thermal protection up to 450°F vs. untreated hair when used with Caviar Anti-Aging Replenishing Moisture Conditioner.
• AGE-CONTROL COMPLEX This proprietary blend of Caviar Extract and Antioxidants is known to reinfuse hair with nutrients that are lost in the aging process, to significantly improve vibrancy and manageability.

Ingredients

Water/Aqua/Eau, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Sarcosinate, Cocamidopropylamine Oxide, Acrylates Copolymer, Methyl Gluceth-20, Glycereth-26, Glycol Distearate, Alaria Esculenta Extract, Helianthus Annuus (Sunflower) Seed Oil, Linum Usitatissimum (Linseed) Seed Oil, Butyrospermum Parkii (Shea) Butter, Soy Amino Acids, Saccharomyces/Magnesium Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Iron Ferment, Phospholipids, Tocopheryl Acetate, Superoxide Dismutase, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Caviar Extract, Glycerin, Polysilicone-15, Ascorbic Acid, Divinyldimethicone/Dimethicone Copolymer, Guar Hydroxypropyltrimonium Chloride, Butylene Glycol, Caprylyl Glycol, Amodimethicone, Alcohol, Decyl Glucoside, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Polyquaternium-7, Polyquaternium-10, Citric Acid, Aminomethyl Propanol, Pentasodium Triphosphate, Acetic Acid, Sodium Acetate, Sodium Phytate, Disodium EDTA, Tetrasodium EDTA, Lauryl Alcohol, C11-15 Pareth-7, C12-13 Pareth-3, C12-13 Pareth-23, Laureth-9, Trideceth-12, PEG-4 Laurate, PEG-4 Dilaurate, Hexylene Glycol, Isopropyl Alcohol, PEG-4, Chlorphenesin, Phenoxyethanol, Iodopropynyl Butylcarbamate, Benzoic Acid, Potassium Sorbate, Methylisothiazolinone, Sodium Benzoate, Fragrance (Parfum). (10-16-35249)