Alterna Caviar Anti-Aging Replenishing Moisture Shampoo, 16.5 oz — Color-Safe Hydrating Repair for Dry, Aging Hair

Alterna Caviar Anti-Aging Replenishing Moisture Shampoo is a lipid-rich cleansing treatment that restores moisture, improves texture and helps protect color-treated hair.

This salon-grade shampoo blends pure caviar extract with sea-derived actives and an Age Control Complex to target the visible signs of aging hair: dryness, brittleness, loss of elasticity, and dullness. The formula is designed to replenish each strand’s lipid layer, locking in hydration and leaving hair smoother and more manageable after one use. Free of parabens, sulfates and phthalates, it’s crafted to be safe for color-treated hair while providing daily protection against environmental stressors.

How does this shampoo rebuild moisture for dry, aging hair?

The shampoo deposits lipid-rich nutrients that help reseal the hair’s natural moisture barrier, improving softness and reducing breakage. Caviar extract supplies omega fatty acids and vitamins to nourish the shaft while the Sea Silk blend smooths cuticles for increased shine.

• Pure caviar extract with omegas and vitamins A, C, D
• Sea Silk and Age Control Complex to restore elasticity
• Lipid-rich formula that seals moisture into each strand
• Gentle surfactants that cleanse without over-drying

Will this shampoo keep my color looking fresh?

The formulation is color-safe and avoids harsh sulfates that can accelerate color fade. By replenishing hair lipids and smoothing cuticles, it helps preserve color vibrancy between salon visits.

• Free of sulfates and synthetic colorants
• Protects against daily environmental stresses that dull color
• Helps seal the hair surface to reduce pigment loss

Is Alterna Caviar suitable for my hair type and styling routine?

Yes—this shampoo works on straight, wavy, curly, coiled and tightly coiled hair, improving manageability and reducing frizz. It pairs well with conditioners and leave-ins from the same Caviar Anti-Aging line to amplify hydration and styling control.

• Compatible with all textures and curl patterns
• Enhances comb-through and reduces tangling after washing
• Layer with Caviar conditioner or treatments for deeper repair

How should I use the Replenishing Moisture Shampoo for best results?

Use on wet hair, massaging a small amount through the scalp and lengths to lift impurities while delivering hydration. Rinse thoroughly, then follow with a moisturizing conditioner or mask for longer-lasting benefits.

• Apply to wet hair, lather and massage gently
• Rinse completely and repeat if needed for heavy product build-up
• Follow with Alterna Caviar conditioner for optimal replenishment

Who is this for: Alterna Caviar Anti-Aging Replenishing Moisture Shampoo is designed for anyone wanting to restore softness, shine and resilience to dry or aging hair—especially those with color-treated strands or hair exposed to daily environmental and styling stress. It’s a suitable option for consumers seeking a luxury, science-inspired regimen that avoids parabens, sulfates and phthalates while delivering visible improvements in texture and manageability.

Ingredients

Water/Aqua/Eau, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Sarcosinate, Cocamidopropylamine Oxide, Acrylates Copolymer, Methyl Gluceth-20, Glycereth-26, Glycol Distearate, Alaria Esculenta Extract, Helianthus Annuus (Sunflower) Seed Oil, Linum Usitatissimum (Linseed) Seed Oil, Butyrospermum Parkii (Shea) Butter, Soy Amino Acids, Saccharomyces/Magnesium Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Iron Ferment, Phospholipids, Tocopheryl Acetate, Superoxide Dismutase, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Caviar Extract, Glycerin, Polysilicone-15, Ascorbic Acid, Divinyldimethicone/Dimethicone Copolymer, Guar Hydroxypropyltrimonium Chloride, Butylene Glycol, Caprylyl Glycol, Amodimethicone, Alcohol, Decyl Glucoside, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Polyquaternium-7, Polyquaternium-10, Citric Acid, Aminomethyl Propanol, Pentasodium Triphosphate, Acetic Acid, Sodium Acetate, Sodium Phytate, Disodium EDTA, Tetrasodium EDTA, Lauryl Alcohol, C11-15 Pareth-7, C12-13 Pareth-3, C12-13 Pareth-23, Laureth-9, Trideceth-12, PEG-4 Laurate, PEG-4 Dilaurate, Hexylene Glycol, Isopropyl Alcohol, PEG-4, Chlorphenesin, Phenoxyethanol, Iodopropynyl Butylcarbamate, Benzoic Acid, Potassium Sorbate, Methylisothiazolinone, Sodium Benzoate, Fragrance (Parfum). (10-16-35249)