Alterna Caviar Anti-Aging Multiplying Volume Shampoo 33.8 oz — Sulfate-Free, Color-Safe Volume

Alterna CAVIAR Anti-Aging Multiplying Volume Shampoo is a sulfate-free daily cleanser that builds visible fullness and lightweight body while protecting color-treated hair.

This salon-inspired shampoo uses a Marine Plumping Complex and caviar-derived nutrients to gently cleanse, reduce breakage, and increase strand thickness without stripping essential moisture. Designed for fine or thinning hair, the formula pairs color-preserving technology with nutrient-rich ingredients to deliver a glossy, fuller look when used alone or as part of the CAVIAR Anti-Aging Volume regimen.

How does this shampoo create more volume without weighing hair down?

The shampoo relies on a Marine Plumping Complex that helps strands hold light moisture and increases apparent thickness at the cuticle. Lightweight conditioning agents sit on the fiber rather than saturating it, so roots lift and mid-lengths move freely.

• Marine-sourced actives to enhance strand girth
• Light conditioning for root lift and natural movement
• Sulfate-free surfactants that clean without heavy residue

Will it protect my color-treated hair?

Yes — Color Hold technology helps preserve color vibrancy by minimizing color loss during cleansing. The formulation avoids harsh sulfates and synthetic dyes that can accelerate fading, while antioxidants support longer-lasting tone.

• Color Hold system to reduce washout
• Free from SLS/SLES and synthetic color
• Formulated for use on color-treated and highlighted hair

Which ingredients contribute to anti-aging benefits for hair?

Caviar extract supplies omega fatty acids, vitamins, and minerals that defend against environmental and mechanical stressors that make hair appear aged. Combined with the Marine Plumping Complex and strengthening actives, the formula helps lower breakage and improve the look of fuller, healthier strands.

• Caviar-derived nutrients rich in omegas and vitamins
• Marine Plumping Complex to reinforce and thicken fibers
• Free of parabens, phthalates, DEA/TEA, and petrochemicals

How should I use it for best results?

Apply to wet hair, lather gently at the roots and through lengths, then rinse thoroughly; follow with the matching conditioner for optimal fullness. For maximized volume, use alongside the CAVIAR Anti-Aging Multiplying Volume Conditioner and Miracle Multiplying Volume Mist as a coordinated regimen.

• Use daily or as needed for fine hair
• Pair with matching conditioner and volumizing mist
• Gentle massage at the scalp encourages lift and circulation

Who is this for: Alterna CAVIAR Anti-Aging Multiplying Volume Shampoo is formulated for people with fine, limp, or thinning hair who want a lightweight, color-safe cleanser that boosts body and reduces breakage. It suits straight, wavy, curly, and coiled textures and is ideal for anyone seeking salon-grade volume without heavy silicones or sulfates.

Ingredients

Water/Aqua/Eau, Cocamidopropyl Betaine, Sodium Methyl 2-Sulfolaurate, Disodium 2-Sulfolaurate, Sodium Methyl Cocoyl Taurate, Lauramide MEA, Acrylates/Vinyl Neodecanoate Crosspolymer, Glycereth-26, Caviar Extract, Alaria Esculenta Extract, Helianthus Annuus (Sunflower) Seed Oil, Macrocystis Pyrifera (Kelp) Extract, Linum Usitatissimum (Linseed) Seed Oil, Butyrospermum Parkii (Shea) Butter, Keratin, Hydrolyzed Keratin, Biotin, Phospholipids, Saccharomyces/Magnesium Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Iron Ferment, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Superoxide Dismutase, Ascorbic Acid, Polysilicone-15, Tocopherol, Glycerin, Panthenol, Sodium Lauroyl Sarcosinate, VP/DMAPA Acrylates Copolymer, Cetrimonium Chloride, PEG-150 Distearate, Disodium EDTA, Citric Acid, Butylene Glycol, Tetrasodium EDTA, Phenoxyethanol, Potassium Sorbate, Hydroxypropyl Cyclodextrin, Silicone Quaternium-8, Silicone Quaternium-16, Benzalkonium Chloride, Undeceth-11, Butyloctanol, Undeceth-5, Iodopropynyl Butylcarbamate, Methylchloroisothiazolinone, Methylisothiazolinone, Fragrance (Parfum). (10-16-35470)