ALLEYOOP Cream-to-Powder Waterproof Eyeshadow Stick – Rose Shimmer, Long-Wear & Smudge-Proof

ALLEYOOP 11th Hour is a waterproof, cream-to-powder eyeshadow stick that delivers a long-lasting rose shimmer you can use as both shadow and precise liner.

Whether you need a quick one-swipe wash of color or a defined liner, this retractable crayon combines rich pigment, a creamy glide, and a soft set finish that resists smudging and creasing. Formulated to be vegan and cruelty-free, the shade "Rose Shimmer" offers luminous, wearable color that stays comfortable on the lid for hours without flaking or transferring.

How long will the color stay put during a busy day?

The formula is designed to dry down from cream to a soft powdery finish, locking pigment in place for extended wear. Expect reliable performance through daily activities thanks to waterproof and crease-resistant properties, though results can vary with skin type and application.

• Claims a long-wear finish—formulated to hold for 11+ hours of wear.
• Dries to a non-tacky, powder-like surface that reduces transfer.
• Resists smudging from light moisture and normal facial movement.
• Best longevity when applied to clean, oil-free lids or over a primer.

Can it double as an eyeliner for a precise look?

Yes — the slim stick is easy to control for both broad shadow placement and sharper lines. Apply with the tip for a defined edge or sweep the side of the stick for a blended wash; smudging with a small brush creates a smoked effect while leaving a long-lasting base.

• Use the tip for tightlining or small accents near the lash line.
• Turn the stick on its side for quick smoky blends across the lid.
• Layer lightly to build intensity without tugging on delicate skin.
• Works well with a liner brush for ultra-fine details.

Is the texture comfortable on sensitive or mature eyes?

The blendable, cushiony texture is formulated for gentle application and comfort throughout the day. Because it sets to a softer, non-greasy finish, it minimizes settling into fine lines and avoids heavy buildup along the crease.

• Soft, creamy glide reduces pulling on delicate eyelids.
• Finishes matte-satin rather than glossy, helping limit crease visibility.
• Made without animal-derived ingredients; suitable for users seeking vegan cosmetics.
• Hypoallergenic-friendly formulation intended for frequent wear.

How do I apply and remove it for best results?

Apply directly from the pencil for fast color or use a brush/fingers to blend edges. For removal, a standard oil-based or bi-phase eye makeup remover will dissolve the pigment quickly without excessive rubbing.

• Start with a thin layer and build intensity in short strokes.
• Blend with a fingertip or fluffy brush while still creamy for seamless edges.
• Set with a matching powder shadow when extra longevity is needed.
• Remove with an oil cleanser or micellar solution for gentle cleanup.

Who is this for: ALLEYOOP 11th Hour Rose Shimmer is ideal for anyone who wants fuss-free, versatile eye color—commuters, busy parents, travelers, or evening-glam lovers seeking a product that acts as both eyeshadow and liner. It suits users who prefer vegan, cruelty-free beauty and those wanting a highly pigmented yet blendable formula that resists smudging and creasing on most eyelid types.

Ingredients

Jojoba Oil, Chamomile Flower Extract, Hyaluronic Acid