ALLEYOOP Cream-to-Powder Eyeshadow Stick — Cinnamon Brown Matte, Waterproof Long-Lasting Smudge-Proof

ALLEYOOP 11th Hour is a waterproof, cream-to-powder eyeshadow stick that delivers a long-lasting cinnamon brown matte finish you can use as shadow or liner.

Designed for quick application and dependable wear, this multi-use eye crayon glides on creamy and sets to a comfortable matte that resists smudging and creasing. The buildable pigment lets you dial intensity from a soft wash to a bold, defined eye, while the waterproof, crease-resistant formula holds for hours. Its vegan, cruelty-free composition makes it a modern choice for everyday looks and on-the-go touch-ups.

How will this stick perform during a busy day?

The 11th Hour formula is made to stay put through humidity, extended wear, and light rubbing, giving you a consistent look from morning to evening. It dries down to a powdery matte that reduces transfer and crease lines, so you’ll need fewer touch-ups. The pencil format makes it fast to reapply when needed.

• 11+ hour wear time for everyday durability
• Waterproof and smudge-resistant finish
• Cream-to-powder texture minimizes transfer
• Easy to reapply without a makeup base

Can I use it as both eyeshadow and eyeliner?

Yes—the slim stick glides on for broad shadow or precise lining depending on pressure and angle. Draw a thin line along the lash line for definition, or sweep and blend for a smoky wash. It’s richly pigmented enough for eyeliner use but blends easily for softer shadow effects.

• Light pressure creates a subtle wash
• Firm pressure yields crisp eyeliner definition
• Blend with fingers or a brush for seamless edges
• Works on upper lid, lower lash line, and waterline edges (avoid inner eye contact)

How does the formula feel on sensitive or mature eyes?

The cream-to-powder texture is designed to sit comfortably on lids without pulling or settling into fine lines. Because it dries to a soft matte, it won’t emphasize texture the way some glossy or glitter formulas can. The clean, hypoallergenic-friendly makeup approach makes it suitable for those who prefer gentler ingredients.

• Soft matte finish minimizes creasing in fine lines
• Non-greasy, lightweight wear for mature skin
• Gentle formula developed with sensitive eyes in mind
• Vegan and cruelty-free ingredients for peace of mind

What application tips give the best results?

Warm the tip on the back of your hand for creamier glide in cooler conditions; apply in short strokes across the lid and blend immediately for a seamless look. Use the tip for tight lining or the side of the stick for broader coverage. Set with a matching powder shade for extra longevity if desired.

• Apply directly and blend with fingertip or brush
• Use the pointed tip for precise liner work
• Layer for increased pigment without patchiness
• Optional powder set for extended hold

Who this is for: The ALLEYOOP 11th Hour Waterproof Cream Eyeshadow Stick in Cinnamon Brown is ideal for anyone who wants an easy, versatile eye product—people who need quick morning application, travelers who want minimal tools, those with sensitive or mature lids seeking a non-creasing matte, and cruelty-free shoppers seeking vegan cosmetics. If you prefer a single multitasking stick that performs as both a creamy shadow and a precise liner with dependable, water-resistant wear, this shade offers a warm, neutral matte suited to many skin tones.

Ingredients

Jojoba Oil, Chamomile Flower Extract, Hyaluronic Acid