ALLEYOOP cream eyeshadow stick Smoky Amethyst Shimmer — waterproof, long-lasting cream-to-powder

ALLEYOOP 11th Hour is a waterproof cream eyeshadow stick that glides on creamy, sets to a soft powder, and delivers long-lasting shimmer and smudge-proof wear as a shadow or liner.

Compact and travel-friendly, this multiuse eye crayon combines highly pigmented color with a cream-to-powder finish so you can build intensity or blend into a subtle wash. The formula is designed to resist creasing and water, making it useful for busy days, humid climates, or layered evening looks. It comes in a Smoky Amethyst Shimmer shade that adds reflective dimension while doubling as an eyeliner for precise definition.

How does this stick perform when I need long-lasting makeup?

The 11th Hour stick is formulated to adhere quickly, drying down to a soft powder that stays put for hours. It’s specifically promoted to provide 11+ hours of wear in typical conditions, helping reduce touch-ups during the day. The waterproof and crease-resistant properties minimize migration on eyelids and under-eye areas.

• Quick-drying cream-to-powder finish for extended hold
• Waterproof formula resists humidity and light rain
• Smudge- and crease-proof technology for cleaner lines
• Buildable pigment from sheer wash to bold shimmer

Can I use it as both an eyeshadow and an eyeliner?

Yes — the pencil design allows you to sweep on color for an all-over lid wash or draw a thin line for eyeliner definition. For a soft blended look, apply and smudge with a fingertip or brush before it sets; for crisp lines, use the tip directly and allow it to dry. The payoff is versatile: precise when needed, blendable when desired.

• Apply flat for lid coverage or edge for eyeliner precision
• Smudge with finger or brush before set for smoky looks
• Drying time supports both layering and sharp lines
• Works alone or paired with powder shadow

Is the formula suitable for sensitive eyes and ethical shoppers?

The 11th Hour stick is formulated to be gentle on the delicate eye area and is described as suitable for sensitive eyes. Alleyoop emphasizes that this product is 100% vegan and cruelty-free, using a clean-forward ingredient approach. While not a medical product, its hypoallergenic positioning helps reduce irritation risk for many wearers.

• Gentle, cream-based formulation for delicate skin
• Vegan and cruelty-free — no animal testing
• Designed to be comfortable for sensitive eyes
• Free of ingredients commonly avoided by conscious shoppers (per brand standards)

What makes Smoky Amethyst Shimmer a go-to shade?

Smoky Amethyst Shimmer offers a versatile, cool-toned shimmer that works for day or night looks. Its purple-gray base with reflective shimmer brightens the eye without overpowering, complementing many eye colors. The metallic finish lifts lids and can be layered with mattes or deeper shades for dimension.

• Cool amethyst tone enhances brown, green, and hazel eyes
• Shimmer adds light-reflecting depth to the lid
• Layerable with mattes for contouring and depth
• Suitable for subtle daytime or bolder nighttime styles

Who is this for: ALLEYOOP 11th Hour is aimed at anyone wanting a fast, reliable eye color that simplifies routine—makeup beginners who need an easy-to-use crayon, busy professionals who want long-wear performance, and beauty-lovers seeking a cruelty-free, vegan option. Its dual-purpose design suits people who prefer minimal tools but still like to customize intensity and finish.

Ingredients

Jojoba Oil, Chamomile Flower Extract, Hyaluronic Acid