Alex Costa Forte Series Hair Pomade for Men, 3 oz — Medium Flexible Hold, Low-Shine, Water-Based

Forte Series Hair Pomade by Alex Costa is a water-based, medium flexible-hold styling product that sculpts slicked-back, pompadour, and comb-over looks with a low-shine, non-greasy finish.

This lightweight, salon-inspired pomade is designed for men with medium to thick hair who want controlled shape without a glossy or sticky residue. Formulated to be restyleable after application, it blends conditioning ingredients like biotin and provitamin B-5 to help hair feel smoother while providing structure. The water-soluble base makes it simple to wash out and keeps sheets and fabric from collecting grease.

How do I get a classic slicked-back style with this pomade?

For a traditional slicked-back look, start with towel-dried hair so the product distributes evenly and holds better. Use a comb to smooth the hair backward and finish with a quick blow-dry to lock the shape; you can rework the style later without buildup.

• Apply a nickel-sized amount to palms and warm briefly.
• Work through towel-damped hair from roots to tips with fingers and comb.
• Comb back and blow-dry on medium heat for added hold and volume.

Will this pomade suit my hair type and texture?

Forte Series is formulated primarily for medium to thick hair textures that need shaping and control without heaviness. It tames frizz, defines texture, and supports structured looks; finer hair may need a smaller amount to avoid weighing down the strands.

• Best for medium to thick hair needing structure.
• Works on straight, wavy, and loosely curly hair to add definition.
• Use less product for fine hair to maintain natural lift.

How do I apply it for dry styling or to add texture?

On dry hair, warm a small dab between fingertips and rake through to break up bulk, smooth ends, or create separation. This method offers light control and subtle texture without a wet look.

• Warm product on fingers for even distribution.
• Rake through dry hair to define layers or curls.
• Use sparingly to avoid a weighed-down finish.

How easy is it to wash out and maintain daily use?

The pomade uses water-soluble ingredients, so it rinses cleanly with shampoo and water and won’t leave a greasy film on pillows. Because it’s non-greasy and restyleable, daily grooming stays simple without heavy product buildup.

• Rinses out with a single shampoo for most hair types.
• Water-based formula prevents sticky or oily residues.
• Restyle during the day without adding layer upon layer of product.

Who is this for: Alex Costa Forte Series Hair Pomade is aimed at men who favor refined, classic hairstyles—slicked-backs, pompadours, side parts, and comb-overs—and who want flexible control with a subdued sheen. It’s especially suited to those with medium to thick hair who need shaping without weight or greasiness. If you prefer quick washout, a non-greasy feel, and the ability to restyle during the day, this product fits a practical grooming routine and modern styling needs.

Ingredients

Water/Aqua/Eau Ozokerite C12-15 Alkyl Benzoate Glyceryl Stearate PEG-100 Stearate Beeswax/Cera Alba Cetearyl Alcohol VP/VA Copolymer Copernicia Cerifera (carnauba) Wax/Copernicia Cerifera Cera/Cire de Carnauba PEG-10 Soy Sterol Potato Starch Modified Butylene Glycol Caprylic/Capric Triglyceride Biotin Argania Spinosa Kernel Oil