Alcove Hydrating Shampoo — Sulfate-Free 10.1 oz with Evening Primrose, Mango & Argan for Dry Scalp and Color-Safe Shine

Alcôve Hydrating Shampoo is a lightweight, sulfate-free cleanser that replenishes dry, brittle hair using evening primrose oil, mango extract, and argan oil while protecting color and curl definition.

This hydrating shampoo blends botanical oils and fruit-derived extracts to restore moisture balance without leaving residue or weighing hair down. Formulated for all hair textures, from straight and fine to coily, the product prioritizes gentle cleansing, shine enhancement, and color-safe performance. Alcôve created this 10.1 oz bottle to deliver daily hydration with a modern, cruelty-free formulation that fits into routine care for dry scalps and thirsty strands.

How does this shampoo hydrate without feeling heavy?

The formula uses lightweight emollients like argan oil and mango extract that absorb quickly, delivering moisture without coating the hair shaft. Sulfate-free surfactants cleanse dirt and buildup gently so natural lipids aren’t stripped away, which keeps hair flexible rather than stiff.

• Argan oil: fast-absorbing nourishment for softness and shine
• Mango extract: fruit-based humectants that attract and retain moisture
• Sulfate-free cleansers: gentle removal of impurities without over-drying
• Lightweight sensory profile: no greasy or weighed-down finish

Will it help preserve my hair color between salon visits?

Yes—the formulation is color-safe and designed to minimize color-fade by avoiding harsh sulfates and using protective emollients. Regular use helps keep vibrancy longer while maintaining moisture levels that can otherwise dull dyed hair.

• Color-safe surfactants: reduced stripping of pigments
• Moisture retention: prevents dryness that accelerates fading
• Shine-enhancing oils: improve light reflection for brighter-looking color
• Suitable for treated and natural hair alike

Is this shampoo suitable for curly, wavy, or coily hair types?

Absolutely. The lightweight hydration supports curl pattern definition and reduces frizz without collapsing volume. Ingredients target common curl concerns—dryness, brittle ends, and lack of slip—so detangling and styling are easier after rinsing.

• Supports curl patterns from 2A to 4C
• Improves slip for gentler detangling
• Reduces frizz with moisture-balanced conditioning
• Doesn’t flatten roots or weigh curls down

What benefits does Evening Primrose oil add to the shampoo?

Evening primrose oil contributes fatty acids and emollient properties that help the scalp and hair retain moisture. It complements argan and mango components by improving texture and the overall feel of the hair after washing.

• Fatty acid support for improved softness
• Scalp-friendly conditioning to reduce dryness
• Works synergistically with other oils for balanced hydration
• Light sensory profile that rinses clean

Who this is for: Alcôve Hydrating Shampoo is aimed at people with dry scalps or thirsty hair who want a gentle, color-safe wash that adds moisture without heaviness. It’s a practical choice for those with fine to coily textures seeking better manageability, enhanced shine, and longer-lasting color between salon appointments. Cruelty-free and formulated in Montreal, it fits routines for daily use or as part of a targeted moisturizing regimen.

Ingredients

WATER (EAU), SODIUM LAURYL SULFOACETATE, SODIUM C14-16 OLEFIN SULFONATE, SODIUM METHYL 2-SULFOLAURATE, COCAMIDOPROPYL BETAINE, GLYCERIN, PHENOXYETHANOL, PARFUM (FRAGRANCE), GLYCOL DISTEARATE, DISODIUM 2-SULFOLAURATE, PEG-150 DISTEARATE, LAURETH-4, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, SILICONE QUATERNIUM-16, SODIUM BENZOATE, C10-16 OLEFIN, UNDECETH-11, BENZYL SALICYLATE, CITRIC ACID, TETRASODIUM EDTA, BUTYLOCTANOL, UNDECETH-5, LINALOOL, BENZOIC ACID, FORMIC ACID, ACETIC ACID, SODIUM HYDROXIDE, OENOTHERA BIENNIS (EVENING PRIMROSE) OIL, PUNICA GRANATUM SEED OIL, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, ARGANIA SPINOSA KERNEL OIL, CANNABIS SATIVA SEED OIL, EXT. VIOLET 2 (CI 60730), ISOPROPYL ALCOHOL, PEG-50 SHEA BUTTER, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, MANGIFERA INDICA (MANGO) FRUIT EXTRACT, POTASSIUM SORBATE, DISODIUM EDTA